The actor pulls off
some of the best
four-legged humor
this side of
“Best in Show”
in new Super Bowl
teaser from Energy BBDO
Energy BBDO unleashed a Super Bowl teaser video that features Kristin Chenoweth coaching a trio of canines on the proper way to sing the Avocados from Mexico jingle.
The 15-second Chorus stars the screen and stage veteran as the leader of a dog chorus rehearsing in a competitive arena. Besides pulling off some of the best four-legged humor this side of Best in Show, it sets a humorous stage for Avocados from Mexico’s fifth appearance at the Big Game.
Formed in 2013, Avocados from Mexico is a not-for-profit that coordinates marketing activities for the Mexican Hass Avocados Importers Association (MHAIA) and The Association of Growers and Packers of Avocados From Mexico (APEAM). The organization selected Energy BBDO as its agency of record last May.
The 2018 Avocados from Mexico media budget was estimated at $30 million.
CHORUS |BY ENERGY BBDO FOR AVOCADOS FROM MEXICO
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To bring this year’s campaign to life ahead of the Big Game, the brand has partnered with Adopt-A-Pet to support the commercial concept that involves dog adoption technology using IBM Watson AI to engage consumers in a unique way beyond the broadcast – and hopefully give some dogs new homes in the process!
Credits
Client: Avocados From Mexico
Agency: Energy BBDO
Chief Creative Officer: Andrés Ordoñez
Executive Creative Directors: Josh Gross, Pedro Pérez
Creative Directors: Alejandro Juli, Manuel Torres
Senior Art Directors: Hansel Quintela, Chris George
Senior Copywriters: Colin O’Toole, Paul Carpenter
Head of Integrated Production: John Pratt
Senior Producer: Jeff Davis
Associate Producer: Brittany Peskind
Executive Music Director: Daniel Kuypers
Program Director: Jeremy Hawking
Managing Director: Jeff Adkins
Client Service Director: Liz Gruszkievicz
Senior Account Executive: Liza Raser
Strategy Director: Shannon Smiley
Production Company: Arts & Sciences
Director: Adam & Dave
Executive Producer: Marc Marrie
Editor: Kevin Zimmerman
Visual Effects: Framestore
Executive Producer: Larissa Berringer
Producer: Jamie Hoskins Smith
Creative Director: David Mellor
Shoot Supervisor: Chris Beers, David Hulin
Compositing Supervisor: Chris Beers
Nuke Artists: Xuechu Zhang, Jacob Daily, Chris Friesen, Denglongyan LI
Design Lead: Dan Solomon
Designer: Dean Ripper
Flame Lead: Luca Pelegatta
Colorist: Maria Carretero
Color Assistant: Clark Griffiths
Audio Company: Another Country
Sound Engineer: Peter Erazmus
Sound Assistant: Cathryn Stark
Executive Producer: Tim Konn
Producer: Louise Rider
Media Agency: Havas Media
SVP, Group Account Director: Bob Galietti
Digital Agency: Richards/Lerma
Director, Brand Management: Alfredo Piña
PR Company: Ketchum Sports & Entertainment
SVP: Patrick Wixted
Music Composer: Andrew Oye
Source: Energy BBDO
