Hanson Dodge has welcomed Jeremy Whitt, a seasoned industry professional, to the team in the new role of Executive Media Director.
Whitt, with a deep digital background, will also join the agency’s Leadership Team and will be responsible for overseeing HD’s burgeoning in-house media practice. He most recently served as SVP, Media Strategy at Milwaukee-based BVK.
STAY INFORMED! GET INSPIRED!
Subscribe to our FREE weekly elert and get the latest news in advertising, film, TV, production and post-production.
Hanson Dodge expanded its in-house media practice shortly before the onset of the COVID-19 pandemic, a decision that proved prescient. As a result, the agency was well-positioned to provide media support to clients during the pandemic. In addition to serving existing clients, they secured new media assignments and added new clients to their portfolio. Currently, media contributes nearly 25% of the agency’s revenue.
Stacie Boney, President of Hanson Dodge, highlighted the importance of Whitt’s role: “We’re at a critical juncture where we need a proven leader to guide our growing media practice; someone with deep integrated media expertise who embodies our culture of ‘making great leaps.’ Jeremy is just that. He brings more than 20 years of agency experience working on businesses in categories that align with HD, ranging from travel and tourism to education, lifestyle, healthcare, CPG, and BtoB, among others.”
Whitt, with his extensive background as a media strategist, is well-versed in the ever-evolving media landscape, including digital, AI, connection planning, and programmatic. He has a track record of fostering creativity and collaborating closely with creatives to develop innovative solutions. In his role as a member of the Leadership Team, Whitt is expected to provide a fresh perspective to shape the agency’s future.
REELated:
During his tenure at BVK, Whitt achieved significant milestones, including directing agency connections strategy, establishing an internal programmatic trading desk, and creating integrated media partnerships. His work covered clients such as the Tourism offices of Wyoming, West Virginia, and Maine, Carmex, James Hardie, Prisma Health, and Crunchmaster Crackers.
Before his time at BVK, Whitt spent over 15 years at Cramer Krasselt, progressing from a media intern to one of the youngest Vice Presidents in the agency’s history. His responsibilities included directing media strategy for CK’s Milwaukee and Phoenix offices, with a focus on digital activation, innovation, engagement, and SEM strategies. Notable clients included Conagra, Johnsonville, and BRP (Bombardier Recreational Products).
Jeremy Whitt expressed his excitement about joining Hanson Dodge, acknowledging the agency’s impressive work and its entrepreneurial spirit. He is thrilled to collaborate with the Leadership Team to help HD achieve further success.
Jeremy Whitt will assume his role at HD this month.
Hanson Dodge’s media practice has seen significant growth since its inception. The practice has secured assignments from existing clients, like Creminelli Fine Foods and KEEN footwear, and played a role in the agency’s new business wins, including NOW supplements and PurposeBuilt Brands’ Green Gobbler line of household products.
Reel 360 News wishes Jeremy the best of luck at Hanson Dodge.
Follow us on Facebook and Instagram
