Taking a break from Marvel’s Thor: Love and Thunder, New Zealand and Hungry Man director Taika Waititi (Jojo Rabbitt, Thor: Ragnarok) filmed and helped award-winning actor and director/producer Jennifer Aniston (The Morning Show) launch Seize the Night & Day for Idorsia Ltd and Idorsia Pharmaceuticals.
Developed by Goodby, Silverstein and Partners, the national initiative sheds light on the reality of insomnia for the millions of Americans living with this very real, but often overlooked medical condition. Idorsia and Jen have forged a multi-year collaboration with the shared goal of informing, inspiring and empowering people to take the first steps towards quality sleep through education, actionable information and community support.
Aniston, for the first time, is sharing her very personal sleep story and the impact that sleep issues have had on both her nights and days. Her goal is to help those who aren’t getting the quality sleep they deserve better understand that they’re not alone when it comes to trouble sleeping. Watch below:
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Sleep, nutrition and physical activity comprise the three pillars of health. Sleep is often overshadowed by diet and exercise, however its impact on people is becoming better understood. Insomnia is the most prevalent sleep disorder in the US, affecting approximately 25 million adults.1 Lack of quality sleep can impair people’s daily lives, including the ability to concentrate, mood and energy levels.2 In the long-term, insomnia is associated with an increased risk of numerous serious health conditions, such as psychiatric disorders, cardiovascular disease, type 2 diabetes, substance abuse and dementia.3, 4, 5
Aniston commented: “My challenges with sleep began many years ago – so it’s such a priority for my overall health. If I don’t get a good night’s sleep, my next day is really difficult. In working with Idorsia, I hope that we can all start prioritizing sleep health and have different conversations around trouble sleeping.”
As part of the campaign, Aniston will be featured in digital and television advertising that brings to life how people are not themselves when they don’t get quality sleep. Additionally, the campaign has online educational resources that explore the science behind insomnia and its dual impact that affects both nights and days; tips to get a better night’s rest and creating a sleep routine; and a community forum where people can connect with others to share positive sleep affirmations.
Patricia Torr, president and general manager of Idorsia US commented: “Seize the Night & Day exemplifies Idorsia’s commitment to providing people living with insomnia the information they need to take the first step in improving their sleep. Jen is a natural partner for the campaign as she has had trouble sleeping for many years. We share a unified vision of helping others understand how insomnia’s dual impact affects both nights and days and the importance of quality sleep.”
CREDITS:
CLIENT: Idorsia
- MICHAEL MOYE: Vice President, Head of Marketing US
- VIC NOBLE: Head of Customer Experience, US
- ROBIN MANDELBAUM: Director, Consumer Marketing
AGENCY: Goodby Silverstein & Partners
- MARGARET JOHNSON: Chief Creative Officer
- KATE BAYNHAM: Creative Director
- HANNA WITTMARK: Creative Director
- CLAIRE STOKES: Senior Copywriter
- MARIA SOUSA MACHADO: Senior Art Director
- NEHA GURIA: Art Director
- KATIE RICH: Writer
- CASEY POWELL: Copywriter
- BENNY GOLD: Design Director
- JOHANN VERNIZZI: Designer
- LESLIE BARRETT: Managing Partner
- SHANLEY MCCLURE: Account Director
- EMILY BOLLIER: Account Manager
- EMMA FENTON: Account Coordinator
- BONNIE WAN: Partner, Head of Brand Strategy
- GABRIELLA DISHOTSKY: Brand Strategy Director
- CAITLIN NEELON: Communication Strategy Director
- LEILA GAGE: Director of Broadcast Production
- JAMES HORNER: Executive Producer
- RACHEL SAXON: Senior Producer
- JUDY YBARRA: Director of Business Affairs
- HOWIE MAPSON: Associate Business Affairs Manager
- RUCHELE EISENMAN: Broadcast Traffic Director
- ROWENA CUEJILO: Broadcast Traffic Manager
PRODUCTION COMPANY: Hungry Man
- TAIKA WAITITI: Director
- KANTU LENTZ: Director – 2nd Unit
- MINO JARJOURA: Managing Partner/Executive Producer
- DAN DUFFY: Executive Producer/Director of Sales
- CALEB DEWART: Executive Producer
- MARIAN HARKNESS: Head of Production
- MALA VASAN: Producer
- MIKE BERLUCCHI: Director of Photography
- ROBB BUONO: Production Designer
- BRIAN STEVENS: 1st AD
EDIT: The Den Editorial
- CHRISTJAN JORDAN: Editor
- KAYLA HASHIMOTO: Assistant Editor
- RYAN CURTIS: EP
- CASSANDRA GUARDADO: Post Producer
EDIT: ELevel
- ERIK JOHNSON: Editor
- JOYCE CARRANZA: Assistant Editor
- ALISON PLANSKY: Post Producer
- MICHAEL DAMIANI: Director of Post Production
ALARM CLOCK – MUSIC
- TRACK: “Orchestral 450”
- COMPOSER: Thomas Scott, ASCAP
- PUBLISHER: DUFOR Music, ASCAP
SLEEP STORY – MUSIC
- TRACK: “Quite The Situation”
- WILLIAM M VAN DE CROMMERT: Composer
- APM: Publisher
SOUND: BUTTER Music and Sound
- ANNICK MAYER: Executive Producer
- TIM K: ECD
- STONE IRR: Producer
- MALAYNA ELLIS: Associate Producer
AUDIO AND SOUND DESIGN: Lime
- JOEL WATERS: Audio Mixer
- COLLIN THOMAS: Assistant Assistant
- SAMANTHA SOTOMURA: Senior Producer
- SUSIE BOYAJAN: Executive Producer
COLOR: Primary
- GREGORY REESE: Colorist
- JENNY BRIGHT: Producer
- THATCHER PETERSON: Executive Producer
- DAVID OH: Color Assistant
VFX: Kevin
- SUE TROYAN: Partner/Senior EP
- TIM DAVIES: Partner/ECD/VFX Supervisor
- JAMI SCHAKEL: Senior VFX Producer
- ROB WINFIELD: Compositor
- SUSANNE SCHARPING: Compositor
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