Dunkin’ is bringing serious main character energy this May, turning everyday coffee runs into snackable cinematic moments—and dishing out bold new flavors, unbeatable value, and a new $6 Meal Deal campaign starring some of Hollywood’s most irresistible faces.
To spotlight its latest deal, Dunkin’ enlisted a star-studded cast—James Marsden (Westworld), Charles Melton, Tramell Tillman (Severance), Gavin Casalegno, Dylan Efron, and a cameo from Zarna Garg—for a playful new campaign. Mid-order, each celeb has an epiphany: they’re not just a snack… they’re the whole meal.
A perfect match for the satisfying $6 combo that includes a Bacon, Egg & Cheese Sandwich, crispy Hash Browns, and a Medium Hot or Iced Coffee. Art Class director Paul Scheer helmed the 1:30 creative. Juxtapose Studio collaborated on creative development.Watch below:
New Flavors That Steal the Spotlight
Alongside the Meal Deal, Dunkin’ introduces craveable seasonal items that keep the energy high:
- Tropical Guava Dunkin’ Refresher – A vibrant, vitamin-boosted sip now customizable with Green Tea, Lemonade, or Sparkling Water. Mediums are just $3 all month long.**
- Pistachio Signature Latte – Espresso meets nutty-sweet Pistachio Swirl, crowned with whipped cream, caramel drizzle, and waffle cone pieces. Hot or iced.
- Iced Strawberry Lemon Loaf – A moist lemon loaf with strawberry swirls and pink icing, perfectly packaged for on-the-go snacking.
These join seasonal hits like the Dunkalatte, Arctic Cherry Energy Drink, Sweet Black Pepper Bacon, and Pretzel Sliders.
Dunkin’ Rewards: More Perks, More Main Character Moments
From May 1–31, Dunkin’ Rewards members get exclusive offers through the app:
- May 1–15: $2 MUNCHKINS 10-count
- May 10–11: 3x points on donuts and MUNCHKINS® for Mother’s Day
- May 16–31: $3 Pretzel Sliders with drink purchase
- Mondays in May: 100 bonus points with mobile orders
As Dunkin’ builds momentum toward National Donut Day (June 6) and Iced Coffee Day (June 18), the brand is showing no signs of slowing down.
The campaign embraces Dunkin’s fun, flirty tone and makes it clear: great value can still be the main event.
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