Irish Spring solves stinky gamer problem

Irish spring
(First-ever gaming shower)

When gamers are in the thick of battle, taking down the big boss, or competing in an all-out battle royale, the last thing they want to do is put down the controller. 1-in-5 gamers have admitted to skipping a shower so they do not have to unplug.

And the pungent smell that comes from hours upon hours of gaming in a small space has imperiled noses for generations. But Irish Spring, the brand that is all about helping guys smell from a nice-smelling place, is here to solve this enduring problem.

Irish Spring has unveiled its most radical innovation yet, the Irish Spring Nice-Smelling Gaming Shower.  

The Irish Spring Nice-Smelling Gaming Shower will feature a transparent plexiglass exterior and a classic gamer’s chair within. The shower will operate with a wash cycle featuring Body Wash, plus a massage.

On June 15, popular gamer FaZe Santana livestreamed and took his followers along as he uncovered the revolutionary Irish Spring Nice-Smelling Gaming Shower. Watch below:

“It’s no secret that long hours of gaming can get a little stank,” said FaZe Santana. “The gaming grind never stops, but I don’t want to smell like the grind either. Now, thanks to the Irish Spring Nice-Smelling Gaming Shower, the world of gaming will forever be changed. I can level up while freshening up at the same time.”  Irish Spring has also provided a BTS video:


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“Irish Spring is building off the momentum from its Big Game debut of the magical, nice-smelling world of Irish Spring by creating the first-of-its-kind Irish Spring Nice-Smelling Gaming Shower,” said Emily Fong Mitchell, general manager of Personal Care for North America at Colgate-Palmolive.

“Inspired by the need to save noses from the tyranny of gamer funk, the brand is leveraging its expertise of freshness to bring nice smells to Zillennials and gamers everywhere. Consider it game over for not-so-nice smells.” 

In celebration of National Sense of Smell Day, the soap brand revealed the final video going in-depth on the experience inside the Nice-Smelling Gaming Shower on April 29, which was broadcast on FaZe Santana’s livestream on April 30. 

Avoid the all-too-common gamer funk and make sure you smell from a nice-smelling place by heading to your local retailer and grabbing the bar of soap, complete with a fresh new look.  


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