Hyundai is kicked off the NFL season with the launch of its new advertising campaign for the 2024 Kona and Kona EV1 during the football kickoff game on Thursday, September 7, airing on NBC and Peacock.
The campaign, titled “Welcome Back to the Commute,” is designed to welcome consumers back to their daily commutes with the all-new Kona and Kona EV, emphasizing the vehicles’ class-leading safety and intuitive technology features.
Hyundai’s Chief Marketing Officer, Angela Zepeda, stated, “Football on Sunday night is TV’s most-watched prime-time show for 12 years running with an average of 19.9 million viewers in 2022. This year, we’re expanding our sports sponsorships to include football on Thursday on Amazon Prime, doubling the expected reach for our ads. There are so many places that people are watching sports today, and we want to make sure we’re meeting them wherever they are.”
The 60-second spot, “Welcome Back to the Commute,” highlights the features that can alleviate the stress of the daily commute, such as easy-to-use navigation, BlueLink+, unlocking the car with your phone using Digital Key, and Remote Smart Parking Assist.
The campaign was developed in collaboration with Hyundai’s advertising agency of record, INNOCEAN USA, and its media agency, Canvas. Watch below:
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Jason Sperling, Chief Creative Officer at INNOCEAN, commented, “There’s no denying the pandemic changed the way we work, and yet here we are again, on the verge of even more change with many companies mandating return-to-the-office policies. As many head back to the office this year or are heading to the office for the first time, the Hyundai Kona is here for the journey, with all the connectivity and convenience features to elevate the driving experience.”
The automaker will push the Kona and Kona EV during the 2023 football season, as well as in high-profile baseball and soccer games this fall. They also plan to create custom social media content, including a video called “Thursday Night Commute,” which shows a football fan’s journey to get home before kickoff. The ad campaign will start soon.
Hyundai’s campaign aims to reach a wide audience of football fans and commuters as more companies in the United States mandate a return to in-office work, bringing many drivers back to their regular commutes. The company believes that the Kona and Kona EV are well-suited to meet the needs of these consumers during their daily journeys.
Hyundai’s advertising campaign launch aligns with the NFL’s kickoff game and seeks to capture the excitement of the new football season while highlighting the convenience and technology of the 2024 Kona and Kona EV1.
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