Hersheys puts media account into review

Hershey’s will initiate a formal agency review for the company’s U.S. media across its iconic confectionery brands.  The agency review will be by invitation-only and all incumbent agencies are invited to participate in the process.

The review will include an evaluation of all paid media, including linear, digital, social, programmatic and retailer, for Hershey’s U.S. candy, mint and gum (CMG) business.  This review will not include media for Hershey-owned Amplify Foods and ONE brands or Hershey’s international markets.  

As the world and media industry are in the midst of significant and rapid changes, this review will allow Hershey to continue to invest across all media channels while looking for the best partners who will complement and enhance Hershey’s internal media capabilities.  

ALSO READ: Domino’s delivers account to indie shop WorkinProgress

“With the evolution of media and transformation to an omnichannel world, we want our chosen partners to add to our strong internal skills and continue to ensure that our media investment remains an engine for growth,” said Charlie Chappell, head of media, The Hershey Company.

Subscribe: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!

Hershey is being advised by media consultancy, ID Comms. A final decision is expected in Q2 2021.

SOURCE: Hershey’s