Gap is teaming up with BÉIS, the travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, for a 26-piece limited-edition capsule built for people on the move. Launching August 1, the Gap × BÉIS collection features travel-ready apparel, denim-inspired luggage, and functional bags designed for maximum versatility and style.
This marks BÉIS’s first apparel collaboration and blends the brand’s form-meets-function approach with Gap’s iconic American essentials. Apparel pieces come in BÉIS’s signature color palette—beige, black, and Berry Pink—while the travel bags and luggage are finished in a limited-edition blue that channels the texture and look of classic Gap denim.
The Campaign: Go Big. Don’t Go Home.
Directed by Andrew B. Myers and shot by Bjorn Iooss, the launch film features Shay Mitchell, partner Matte Babel, and their kids Atlas and Rome in their first-ever branded campaign as a family. Set inside a giant denim suitcase, Shay cycles through different travel-ready looks while the kids rock mini versions of the collection.
The ad blends BÉIS’s whimsical storytelling with Gap’s minimalist aesthetic, capturing the beautifully chaotic energy of traveling with family. Watch below:
“Gap has always been about iconic essentials,” added Mark Breitbard, President and CEO of Gap. “With Shay and BÉIS, we’ve created a line that speaks to today’s modern, mobile consumer—style that keeps up with the chaos and joy of travel.”
“BÉIS is built on functional and accessible design, and this collab brings our BÉIS-ics to more people than ever,” adds Shay Mitchell. “I’ve worn Gap since I was a kid. Designing a collection that helps people express their style while navigating life on the go is a full-circle moment.”
Key Highlights From the Collection:
- Convertible Cargo Barrel Pants ($118): Switch from pants to shorts mid-trip; secure zip pockets included.
- Convertible Bandeau Jumpsuit ($88): Wear it as a full jumpsuit or fold it into pants—built for mix-and-match travel looks.
- Heavyweight Travel Hoodie ($128): Features an inflatable neck pillow hidden in the hood.
- The Carry-On Roller ($288): BÉIS’s bestseller reimagined in denim-inspired blue with built-in compression and expansion.
- The Large Check-In Roller ($378): Matches the carry-on; perfect for longer hauls.
- The Denim Weekender ($124): Wide-opening main compartment with a separate bottom for shoes or a hair dryer.
- The Denim Travel Backpack ($128): Padded laptop sleeve, dual water bottle pockets, and built-in key leash.
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