More scares, more chills—just in time for Halloween. Entropico has teamed up with YouTube to create The Analog Horror Project, a chilling, interactive Yoodle video designed to immerse viewers in the eerie world of analog horror.
This 10-minute horror experience celebrates the creativity of YouTube’s analog horror community, a genre that has surged in popularity, with views increasing by over 100,000% since 2020.
The storyline follows YouTube creator Spencer Lackey, whose journey through popular analog horror videos takes a sinister turn as the content itself begins to haunt him, unleashing a dark force. This narrative honors the genre’s unique style, which merges retro aesthetics with modern digital storytelling to evoke feelings of unease and nostalgia.
Lackey shared his excitement about the project: “Creating The Analog Horror Project was an exhilarating journey. We pushed the boundaries of Analog Horror to bring something truly unique and terrifying to the YouTube community. I can’t wait for viewers to experience the hidden surprises we’ve embedded throughout the video.” Watch things go bump below:
“Bringing this project to life meant incorporating elements that would foster social engagement,” shared Senior Creative Producer Sele Leota. “In the early 2000s, I was obsessed with webpage puzzles that used hidden links and source code clues. This concept of hidden URLs felt right for the analog horror community, leading us to embed URLs to unlisted UGC content on YouTube.”
Behind the Scares
Entropico’s creative team faced the challenge of blending modern technology with a retro feel, using Adobe Premiere, Photoshop, After Effects, and even an old-school VHS deck to achieve an authentic analog horror aesthetic. Hidden within the video are clickable links to user-generated content from top analog horror creators, allowing viewers to delve deeper into the genre’s signature interactive puzzles.
The production, filmed in Los Angeles, recreated a room that mirrored Lackey’s own workspace. The shoot was spookily on-brand, with unexplained glitches and shifting pictures in the monitor. Lackey noted, “Creating The Analog Horror Project was an exhilarating journey. We pushed the limits of the genre to create something both unique and terrifying.”
The Analog Horror Project has already reached 12 million views, generating a viral response before the official Halloween Yoodle premiere on October 31st. This project, loaded with hidden surprises, is set to give horror fans a hauntingly immersive experience perfect for the spooky season.
CREDITS:
THE ANALOG HORROR PROJECT
- ECD: Joey Hunter
- Executive Producer: Christian Polsinelli
- Director & Creative Lead: Sele Leota
- Group Account Director: Annalise McDonnell
- Senior Account Director: Dave Bostelman
- Account Director: Sarah Indraputri
- Producers: Becca Rachefsky & Ryan Edley
- AD: Lear Haninovich
- Production Coordinator: Lauren de Maurengne
- DOP: Brandon Widener
- 1ST AC: Sophie Donatella
- DIT: Drew “Data” Annen
- Audio Mixer: Tonben Decenario
- Gaffer: Graham Steele
- Key Grip: Nick Kubeck
- Production Designer: Elise Blankenhorn
- Set Decorator: Donovan Sykes
- Art Assistant: Ximena Escsobar
- Production Assistants: :Lizette Castro, John Cini & Jesse Suarez
- Wardrobe: Dani Brown
- HMU: Abby Manuel
- Editors: Jos Eastwood & Ange Scott
- VFX: Oscar Brooks-Luscombe
- Grade: We Are Crayon / Sam McCarthy
- Sound Design & Sound Mix: Rowan Dix
REELated:
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
