Bicoastal talent and literary management company, Entertainment Lab, is stepping confidently into the creator economy with the launch of a dedicated Digital Department—and it’s already building an impressive roster.
Joining their ranks are four standout TikTok talents: Kelsi Davies (5.8 M followers), Chardleys (4.1 M), Magic Singh (2.1 M), Tiffany Chen (1.7 M), and rising star Jenna Hall (627.9 K). This move not only signals Entertainment Lab’s belief in the power of creator-first storytelling but also places them among the growing number of literary and talent agencies adapting to the digital-first content landscape.
These creators will now benefit from the same representation and strategic support that Entertainment Lab has traditionally offered actors, directors, and writers— from Haley Pullos (General Hospital) to Matty Cardarople (Reservation Dogs), and Tinpo Lee (Final Destination: Bloodlines). The company’s full roster spans diverse voices and styles, available via their website.
The move mirrors a broader industry shift in both advertising and film: as Cannes Lions ramps up its focus on creators—adding a dedicated festival track, renaming its Social & Influencer Lions to Social & Creator Lions, and even launching a branded “Creators” festival hub—agencies and management firms are racing to build out creator divisions.
Why now?
Frankly, the industry, always slow to move, is catching up. Agencies like The Digital Dept. and Night Inc. have long pioneered creator management: The Digital Dept. recently launched an affiliate-marketing division to better monetize its 200+ creator roster across tens of millions of followers.
Meanwhile, Night Inc. built scaled ventures around top digital stars like MrBeast, Kai Cenat, and Safiya Nygaard. Traditional powerhouses—United Talent Agency, CAA, and UTA Brand Studio—also now maintain major digital divisions alongside film, TV, music, and literary talent.
For Entertainment Lab, integrating creators beyond its literary roster is a timely, strategic alignment. Brands now expect storytelling that blends digital charisma with production-grade polish, and having talent teams in-house positions the agency to offer cohesive cross-platform content solutions rooted in both audience reach and narrative craft.
As the digital creator economy blooms, management agencies must prove they can not only secure deals but also help creators diversify revenue streams, expand creative output, and evolve into intellectual property holders. Entertainment Lab’s new department reflects this shift, signaling that creator management isn’t a novelty but a central pillar of modern talent strategy.
This move also arrives as creators are commanding the spotlight at this year’s Cannes Lions. From keynote panels and branded content workshops to festival takeovers by top TikTokers and YouTubers, the message is clear: the future of storytelling—and advertising—is creator-led.
For Entertainment Lab, launching a Digital Department now doesn’t just make strategic sense; it aligns the company with the biggest shift in talent monetization the industry’s seen since the rise of streaming.
With creators now commanding major attention—not just from digital platforms like TikTok or YouTube, but also at flagship industry events—Entertainment Lab’s new department positions them well for branded content, social-first IP development, and brand partnerships.
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