Captain Fantastic
Elton John
is back
with a bang
in a fun new
SNICKERS ad
The clever new SNICKERS ad, out September 1, 2018, sees Elton John venture into the hip hop genre as the personification of American artist, Boogie, amidst a rap battle, when he’s lost his edge due to hunger. The spot kicks off at a house party with an MC battle featuring up-and-coming talent, Emarr Kuhomano and Monique Lawz, and Oxford-born UK rapper Femi Nylander.
“Most people already know I’ve long been an advocate of hip hop and that’s why I wanted be a part of this – I got to hang out with Boogie and some great hip hop talent from the UK too,” said Elton John. “Moreover, I love the direction the new SNICKERS ads have humorously portrayed being off your game when you’re hungry, but in a way that’s current and relevant to young people, especially considering hip hop is one of the biggest music genres in the world today.”
“Building on the ‘You’re Not You When You’re Hungry’ theme, which has connected so well with consumers, we’re glad to see this latest installment take the story a step further, said Dale Green, SNICKERS Global Brand Director. “When we developed the rap battle concept, we knew Elton John would be the perfect fit to help bring this to life. His unique blend of music, style and humor is instantly recognizable around the world and works well with our SNICKERS brand.”
Boogie, who is signed with Eminem Shady Records, says: “Working with Elton on the set of the new SNICKERS ad was everything I expected and more – he’s generous with his time, funny and fantastically talented! Between him and fresh new hip hop talent like Femi Nylander, Emarr Kuhomano and Monique Lawz – it was an incredible coming together of multi-talented people.”
This latest ad builds on the ‘Locker Room’ SNICKERS spot, which launched in 2012, featuring Joan Collins and Stephanie Beacham, and the ‘Mr. Bean Kung-Fu Master’ ad from 2014.
CREDITS:
Client: Mars Wrigley Confectionery
Brand: Snickers
Project: “Rap Battle”
Clients: Dale Green (Global Brand Director), Matt Boulter,
Matthieu Vermeire, Gemma Buggins
Creative Agency: AMV BBDO
Chief Creative Officer, Worldwide: David Lubars
ECDs: Adrian Rossi and Alex Grieve
Creative Directors: Andy Clough and Rich McGrann
Copywriter: Neil Clarke
Art Director: Jay Phillips
Agency Planners: Alaina Crystal and Elly Fenlon
Agency Account Team: Katy Talikowska, Hannah Penn, Gemma Troup,
Berlin Abraham, Jean-Luc Gentilli
Agency Producer: Trish Russell, Deborah McCartney
Media Agency: Mediacom
Media Planner: Guy Walding, Rupert Beck, William Harrison
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
DOP: Lasse Frank
Production Co. Producer: Rupert Reynolds-Maclean, Kwok Yau
Offline/ film Editor Ben Campbell, Cut+Run
Post-production Company: The Mill
Business Affairs: Cate Killeen, Ashley McLeod, Jane Routledge
Audio Post-production: 750mph
Talent Management: Talent Republic (Anne Batz, Charlie Powell and Leanne Funnell)
SOURCE: Mars
