After months of anticipation, Doritos officially announced its Crash the Super Bowl contest winner, bringing an out-of-this-world twist to game day advertising. The winning commercial, “Abduction”, created by Dylan Bradshaw and Nate Norell, imagines a scenario where even extraterrestrials can’t resist the bold flavor of Doritos.
The fan-created ad beat out thousands of submissions before being chosen as the top spot, earning a $1 million grand prize and an all-expense-paid trip to New Orleans for its creators to watch Super Bowl LIX live.
The ad, which will air during the first quarter, was selected through a public voting process on YouTube after Doritos narrowed its competition to three finalists. This year’s contest once again reinforced the brand’s For the Bold mantra, encouraging boundary-pushing creativity from aspiring filmmakers.
In “Abduction,” a man is attacked by a UFO while trying to eat his bag of Doritos. The man loses the tug-of-war with the UFO, and the chips fly into the UFO, causing it to explode. The man and an alien then share the chips. Watch below:
“‘Abduction’ is the ultimate embodiment of Doritos’ For the Bold ethos,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “Bradshaw and Norell truly pushed the bounds of creativity, and we’re thrilled to showcase their vision on the biggest stage in advertising. We know the spot will inspire our fans to continue stepping outside of what is expected.”
Meet the Creators Behind ‘Abduction’
The creative minds behind the commercial, Dylan Bradshaw and Nate Norell, are best friends and co-directors who have spent years honing their craft.
Bradshaw, originally from Columbus, Ohio, moved to Los Angeles in 2020 with nothing but a dream, while Norell, born in the Dominican Republic, discovered his love for filmmaking at 16 years old before earning a Cinema and Media Arts degree from Biola University.
Together, the duo has worked with some of the world’s biggest brands and public figures, using their talents to bring bold storytelling to life. Their journey from aspiring filmmakers to Super Bowl commercial winners serves as an inspiration to creatives everywhere, proving that passion, perseverance, and bold ideas can lead to extraordinary opportunities.
New Orleans Super Bowl Festivities Go Beyond the Game
As football fans flock to New Orleans for Super Bowl LIX, the city is rolling out an array of food and entertainment experiences leading up to the game.
Tostitos is launching the “Chips and Sips Quarter”, a free immersive experience in the French Quarter, featuring food, drinks, prizes, and appearances from NFL legends like Reggie Bush.
For a more elevated culinary experience, Tostitos Cantina at St. Roch will offer a $35 tasting menu featuring dishes from The Salted Pearl, Artiza’s Kitchen, and Taceaux Loceaux from Feb. 6–8.
Meanwhile, the Pepsi NOLA Eats Fest at Woldenberg Park will feature live music, a crawfish boil competition, and a taste of New Orleans’ best cuisine—all free with RSVP.
Adding to the star-studded excitement, Travis Scott, Snoop Dogg, Shaquille O’Neal, and Guy Fieri are set to host their own pop-ups throughout the city.
For those willing to splurge, the Taste of the NFL event at the National WWII Museum promises an exclusive dining experience featuring 25 top New Orleans chefs, hosted by Andrew Zimmern and Carla Hall. Tickets, priced at $750 each, will benefit GENYOUth’s End Student Hunger Fund.
With Super Bowl LIX kicking off at 6:30 p.m. ET on FOX, fans can expect a night of thrilling football action, unforgettable commercials, and an epic celebration of creativity—both on and off the field.
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The real winner of Doritos’ Crash the Super Bowl? Doritos
