As the autumn breeze signals the return of the busy back-to-school season, Dietz & Watson is stepping up to make lunchtime more fun and nutritious. With “Funchtime,” a campaign creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), the brand is offering fresh and healthy lunches to families on the first day of school.
In select cities including Boston, Denver, and Philadelphia, parents can sign up to receive a Dietz & Watson branded, fun-filled lunch box the day before school begins. These lunch boxes are packed with freshly prepared nutritious lunches featuring Dietz & Watson’s premium deli meats and cheeses. Additionally, they include Dietz snacks like Dietz Chips or Dietz Nuts, which are sure to be a hot commodity for trading at school lunch tables.
The kit also provides Funchtime recipes and a sticker sheet for added enjoyment.
Lauren Eni Canesco, EVP of Brand Strategy at Dietz & Watson, shared her excitement for the campaign, stating, “Coming out of the busy summer BBQ season, we’re always excited to tackle the next thing.” She emphasized Dietz & Watson’s commitment to supporting busy families by offering simple, fun, and healthy lunch options while showcasing the breadth of their products.
For continued inspiration and easy lunch ideas throughout the school year, parents can visit Dietz & Watson’s website at DietzandWatson.com/backtoschool. Whether it’s sandwiches, wraps, rollups, or snacks, Dietz & Watson offers a wide range of delicious meats and cheeses to keep lunchtime exciting.
The “Funchtime” campaign kicked off in Denver, CO, where over 200 meals were provided to local public schools. Any remaining meals were generously donated to a local organization in the area. The campaign’s timing is aligned with the day before the first day of school and will also activate in Philadelphia on 9/4 and in Boston on 9/7. The campaign is also live online and on social media.
The aim of this program is to provide a little extra peace of mind during a stressful time of year for busy families. It offers simple, fun, and healthy lunch options all year round, highlighting Dietz & Watson’s commitment to supporting families. Take a look at the landing page below:
REELated:
Steve Red, President & Co-Chief Creative Officer at RTO+P, expressed the campaign’s goal: “In order to keep Dietz & Watson top of mind as the back-to-school go-to lunch for parents, we mixed function, fun, and a little feel-good.” He emphasized that stressed parents plus Dietz & Watson’s lunch meats, cheeses, and snacks equal a little something to smile about when the school year begins.
To find Dietz & Watson back-to-school products near you, you can check out their store locator. With “Funchtime,” lunchtime has become a delightful and nutritious adventure for families embarking on the new school year.
CREDITS:
CLIENT Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein
AGENCY Red Tettemer O’Connell + Partners
- Co-Chief Creative Officers: Steve Red, Steve O’Connell
- Executive Creative Director: Todd Taylor
- Group Creative Directors: Ari Garber
- Art Director Megan Skosnick
- Senior Copywriter: Roman Manning
- Digital Designer: Jess Rosidivito
- Developer: Jordan Speed
- Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Jackie Brooke, Riley Gilbert, Emily Red
- Brand Strategy: Vann Madison
- Digital Strategy: Uri Weingarten, Aaron Grando
- Producer: Tori McNally
MEDIA Mediahub
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