Sparked by the deaths of George Floyd and Breonna Taylor, the United States has been forced to face an honest conversation about race. Earlier this month, Muriel Bowser, the mayor of Washington, D.C., had “Black Lives Matter” painted in yellow on a street near the White House. Hollywood Boulevard also followed suit right before the Pride march on June 14.
Taking inspiration from the powerful murals, a creative team at DDB San Francisco recently turned the lettering into a font. Art director Don Lee and copywriter Cody Turk also developed a website for the font where it can be downloaded. They’ve also created an Instagram account.
The site reads, “This font is free to use for anyone in the #BlackLivesMatter movement. Use it on your posters, stickers and anywhere else you want to make your statement for racial justice.”
Always one of the more forward-thinking ad agencies, DDB just declared Juneteenth (June 19) – the annual celebration that celebrates the end of U.S. slavery – as a “company-wide day off from work to reflect and engage on this global issue.”