Marking its 25th year in business, The Darnell Works Agency (DWA) has been crowned “PR Agency of the Year” in Corporate LiveWire’s 2025 Global Innovation & Excellence Awards, recognizing the boutique consultancy’s long-running impact in elevating creative companies and their leaders.
Founded in Los Angeles in 2000 by author and communications strategist Roger Darnell, DWA has built its reputation on media-driven campaigns grounded in substance over spin. The agency’s client roster spans Cutters Studios, Fivestone Studios, Bella, and Hyperquake, among others, and work that has generated billions of positive media impressions while strengthening brand reputation and executive visibility.
“This honor reflects the principle that’s guided us from day one: do exceptional work that amplifies our clients’ impact,” shared Darnell. “Being recognized for authentic, influential communications in a constantly shifting media landscape is humbling. I’m grateful to the mentors and clients whose trust and collaboration made this possible.”
Corporate LiveWire’s judges cited DWA’s industry fluency, bespoke strategies, and deep network across media and the creative economy. Acting as both partner and “early warning system,” the agency is lauded for identifying opportunities and risks ahead of the curve, translating core business strengths into storylines that resonate with press, stakeholders, and customers.
In its citation, Corporate LiveWire called DWA “PR experts committed to providing exceptional strategic communications solutions for bold people and organizations,” praising the firm’s ability to distill a brand’s essence with clarity and authority and to deliver measurable results across channels.
As DWA celebrates a quarter century, the award caps a milestone year, and underscores the agency’s continued role shaping perception with insight, influence, and integrity.
Reel 360 News sends Darnell Works Agency heartfelt congrats!
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