Boar’s Head. Columbus. Dietz & Watson. Creminelli. These are just a few of the recognizable fine meats brands that compete in the charcuterie category.
And seriously, who doesn’t love a little charcuterie?
With Memorial Day, Father’s Day and summer approaching, and of course lowered restrictions due to people getting vaccinated, the number of occasions for on-the-go snacking are adding up.
To capitalize on this opportunity, Creminelli is launching its most robust national marketing effort ever. The fully integrated campaign spans connected TV, online, print magazines, social, digital banners, shopper and in-store elements and targets so-called “foodies.”
The message is “Creminelli has a snack for people like you,” supported by the promise, “Creminelli: The only charcuterie-grade snack.”
The launch builds on the brand’s business momentum, which has seen sales rise above pre-COVID levels and its Prosciutto item continues to assume the dominant position as category-leader.
It also marks the brand’s first fully integrated campaign since awarding its media business to Milwaukee-based independent agency Hanson Dodge earlier this year (note: Hanson Dodge already handles the brand’s creative). In fact, the “people like you” platform has proven to be highly effective in generating consumer engagement since it was launched last year. Take a look below:
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There’s also print:
Films will appear on Hulu, Facebook, Instagram and assorted targeted food sites. Magazine advertising will appear in June and July issues of Eating Well and the August issue of Bon Appetit.
CREDITS:
CLIENT: Creminelli Fine Meats
AGENCY: Hanson Dodge
- Executive Creative Director: Chris Buhrman
- Creative Director: Joe Ciccarelli
- Art Director: Jillian Turbessi
- Copywriter: Katherine Schmidt
- Producer: Michael Joyce
PRODUCTION COMPANY: JetPack
Director: Al Wyatt
EDIT: 11 Dollar Bill
- Editor: Mike Mullaney
- FX: Dave Mehrman
- Color: Clark Jackson
- Sound: Joe Flood
- Animation: Adam Rosenbaum
