Cortez Brothers: Director Doug Cox joins roster

Cortez
(Doug Cox)

The Cortez Brothers, Inc., the multicultural, woman-owned production company based here, has announced the addition of unique talent to its roster that expands the company’s capabilities and creative resources. 

Joining is Director Doug Cox, who comes on board for representation in the US outside of the San Francisco market, where he continues to direct and edit through his own studio, The Cabinet. His signing adds a dimension of comedy direction to the Cortez Brothers roster. 

Cox began his career on the agency side at Publicis & Hal Riney directing, editing and producing content, before launching The Cabinet with former Riney Head of Production David Verhoef. As a director, his reel includes work for such brands as Diamond Almond, Method Men and Splunk, among others.

“Doug is going to fit in nicely here at Cortez,” said Managing Director Ed Rivero of the Cox addition. “We’ve always been interested in having a great comedy director, and Doug’s work is guaranteed to make you smile – and we can all use more of that these days. His skill as an editor informs his work as a director, too, and he benefits greatly from his experience being on the agency side.”


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“Cortez is an amazing operation,” Cox said of the move. “They’re known, relevant, and aware. And that’s important to me. They needed a comedy guy and someone with my background who can address post-production as well. Also, our operation in San Francisco offers post, which has been a great option for agencies and brands looking for that ‘all in’ bid.” 

The addition of Cox caps a busy spring for the company. Working with the agency GUT, Cortez Brothers director ENKRYPT produced a short film for the Mexican brewer Estrella Jalisco that teamed up with LGBTQ+ mariachi band Mariachi Arcoiris to explore evolving views on gender identity and sexual orientation within the Hispanic community.

Cortez director Dan Addelson just wrapped jobs for the US Air Force out of GSD&M and the OTC brand Mucinex for McCann, while director Jerome Kruin just shot for Honda out of RPA.

“We’re in an expansion mode for sure,” noted Cortez Brothers President & Executive Producer Bernadette Rivero. “We’ve been looking to round out our roster to respond to the massive increase in inquiries we’ve had over the last few months. There’s a real flood of creativity coming out of agencies and brands at the moment, and we’re eager to present our talent for these opportunities.”

Cox concluded, “What I hope to achieve in signing with them is, in a word, ‘reach’ – to get my work outside the market that I already know here in the Bay Area. I look forward to bringing my brand of funny to their already amazing roster of directors.”  

Doug’s work can be viewed here. Reel 360 wishes Doug all the best in his new role at Cortez Brothers.

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