With tip-off only a couple of months away, California-based premium press-on nail brand CliqOnU has debuted the NBA Legacy Collection, bringing the energy of basketball’s most iconic franchises straight to your fingertips.
The officially licensed collection celebrates six legendary teams that have defined basketball culture: the Los Angeles Lakers, Chicago Bulls, Boston Celtics, Golden State Warriors, Philadelphia 76ers, and New York Knicks.
“Real fans know there’s no such thing as an off-season,” said Jennifer Humphrey, Founder & CEO of CliqOnU. “Your team isn’t just something you watch—it’s part of who you are. We’re the only brand that makes that identity wearable with sophistication.”
Premium Style, Pro-Level Quality
CliqOnU sets itself apart with exclusive NBA licensing and an uncompromising focus on quality. Each set is made with PETA-approved, non-toxic materials and designed for superior durability. The nails are reusable, reliable, and safe, combining fan pride with a high-end finish.
Each NBA Legacy Collection kit includes:
- 32 Cliq Nails in 16 sizes for a perfect fit
- Professional-grade Cliq Glue (2ml)
- Application tools and instructions
Snapping with New Audiences
Basketball’s female and Gen Z fan bases are growing rapidly. As of 2022, women accounted for only 30% of NBA viewers, but that share is shifting steadily according to the Financial Times. Meanwhile, Gen Z interest in women’s sports surged from 41% to 52% in early 2025, and WNBA popularity surpassed NCAA women’s sports, partly fueled by stars like Caitlin Clark.
Gen Z and women also embraced the NBA All-Star Game’s new format. Nearly half (49%) of 18–24-year-olds who watched it reacted positively and are more likely to tune in again, according to Civic Science.
For CliqOnU, tapping into this cultural momentum means these nails aren’t just accessories: they’re part of a broader trend where sports and self-expression intersect, especially for digital-native fans looking to rep their teams in every way, including style.
The six NBA sets retail for $17.99 each and are available now at CliqOnU.com.
REELated:
Peyton Manning skydives for a Bud Light (sort of)
