Chevrolet is taking center stage tonight during the CMA Awards with the debut of its newest brand anthem, a values-driven tribute to the modern truck driver and the communities they help build.
Created in partnership with powerhouse, Anomaly, Chevy’s agency of record, the new 60-second spot goes beyond sheet metal and horsepower. Instead, it taps the core traits that have defined the brand for more than a century: dependability, integrity, ambition, and community. The campaign asks drivers not just to see the truck, but to see themselves reflected in the Chevy spirit.
Steve Majoros, CMO at Chevrolet, notes, “This spot is a recognition of all our doers out there — the people who show up, put in the work, and keep their communities moving. That’s what Chevrolet has always stood for, and we’re proud to celebrate them.”
The anthem unfolds across authentic, aspirational slices of life — the mom corralling kids at school pickup, a Texas barrel racer kicking up dust, off-duty active service members, and neighbors rallying together after a storm. Each moment shows what a Chevy truck actually enables: showing up, helping out, and getting the job done when life throws curveballs.
Narration ties the vignettes together with an ode to the values that define the modern Chevy driver, ending on an open-armed invite: “Maybe, you got it too.” Watch below:
Anomaly CEO Franke Rodriguez calls the anthem “an official invitation to all modern truck drivers who share the Chevy spirit… people who live by the philosophy of: ‘do it, do it right, and do it right now.’”
We agree. The spot rolls out nationally tonight across broadcast during the CMAs, and expands simultaneously across social.
CREDITS:
BRAND: General Motors
- Chief Marketing Officer, Steve Majoros
- Global Vice President, Scott Bell
- Director, Brand Strategy & Creative Excellence, Connor Huber
- Creative Excellence Brand Lead, Jamie Delaney
- Truck and Full Size SUV Advertising Manager, Julie Flynn
- Advertising Assistant Manager, Amanda Fogolini
- Brand Campaign Lead, Jaztan Teen
- Social Media Lead, Rachel Templin
- Social Media Strategy Lead, Megan Viaches
AGENCY: Anomaly
- Global CCO & Founding Partner, Mike Byrne
- Executive Creative Director, Mark Sarosi
- Managing Partner, Chris Hinkaty
- Group Creative Director, Diego Fonseca
- Senior Art Director, Adam DuBrueler
- Copywriter, Cara Toebbe
- ACD Art Director, Lucy Downs
- ACD Copywriter, Sean Pezzulo
- Jr. Copywriter, Alley Steele
- Jr. Art Director, Rose D’Amato
- Group Executive Producer, Jonny Weiss
- Producer, Carter Munson
- Business Director, Angel Zhang
- Account Supervisor, Mallie Feldman
- Group Project Manager, Adyam Kidane
- Sr. Business Affairs Manager, Rachel O’Malley
- Group Strategy Director, Alex Morrison
- Strategy Director, Paola Garces
- Group Comms Strategy Director, Maria Martinez
- Senior Social Strategist, Camila Portillo
- Director of Music, Ben Dorenfeld
REELated:
Ferragamo’s “Hug Bag” takes center stage in short film, The Affair
