The Cannes Lions International Festival of Creativity has unveiled its 2025 content program, spotlighting a world-class lineup of creative visionaries, global brand leaders, and culture-shaping innovators.
“This year’s agenda captures the creative industry in a state of bold transformation,” said Natasha Woodwal, Director of Content at LIONS. “We’ve curated an experience that reflects not only where creativity is now, but where it’s going—from AI disruption to cultural storytelling and brand impact.”
LIONS CEO Simon Cook added, “2025’s program is more diverse and in-depth than ever before, featuring everyone from CMOs and directors to athletes, entertainers, and even mascots. It’s a true reflection of creativity’s expanding role in business and culture.”
Innovation Unwrapped
- Spotlight on bold ideas and future-focused transformation.
- Serena Williams joins Reckitt to discuss innovation, inclusion, and industry disruption.
- YouTube CEO Neal Mohan reflects on 20 years of platform evolution and what it means for creators.
- The Future Gazers session returns with top creative minds like Tom Morton, Rei Inamoto, and Marina Mansour, offering big-picture predictions on where creativity and commerce intersect next.
The Creativity Toolbox
- Craft meets culture with masterclasses on breakthrough storytelling.
- Marc Pritchard (P&G) explores “Timeless Creativity” and the anatomy of iconic campaigns.
- Jon M. Chu, Debbi Vandeven, and Bowen Yang team up with VML to reveal how gravity-defying narratives are created.
- Broadway’s Sue Gilad and Larry Rogowsky explain how musicals can inspire branded storytelling.
- Prominent creatives like Vicki Maguire and Jessica Apellaniz dissect process, tools, and trends reshaping the creative craft.
Creative Impact
- How to prove creativity drives growth—and why it matters more than ever.
- Apple’s Tor Myhren headlines the Creative Marketer of the Year seminar.
- Duolingo CMO Emmanuel Orssaud and Duo the Owl reveal the brand’s viral playbook.
- CMOs from McDonald’s, Heineken Brazil, and Singapore Tourism Board reflect on marketing leadership and the metrics that matter.
- Stream curated with WARC, ensuring a data-backed dive into creativity’s ROI.
Talent and Cultures
- Inside the workplaces that nurture lasting creative brilliance.
- Zebedee Talent and The MosaiQs lead a discussion on inclusive casting and culture.
- GS&P’s Greg Hahn and Jeff Goodby reveal what it really takes to build a lasting agency legacy.
- MORE GRLS workshop arms women in the industry with tools to negotiate and lead.
- The Changemakers series features stories of underrepresented voices shaking up business, including a keynote from Pedro Lerma.
Insights and Trends
- Cultural shifts and business insights that fuel tomorrow’s big ideas.
- F5 Shanghai explores the globalization of Chinese brands.
- The Quollective’s Alemu Emuron and Maureen Rutabnigwa share how cult branding can shape creative strategy.
- Inside the Jury Room sessions provide exclusive insights from top Cannes jurors including Andrea Diquez and Seiya Matsumiya.
- Festival-led tours of the winning work provide practical creative takeaways.
Running June 16–20, this year’s festival will feature over 150 hours of content and nearly 500 speakers across five curated content streams designed to equip creatives, marketers, and media leaders for what’s next.
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