Cannes Lions 2021 to run as a fully digital experience

(LIONS to stream digitally)

Well, while this isn’t exactly great news, it is far better news than 2020. Cannes Lions Live will run from 21-25 June. The winning work will be announced and awarded during Cannes Lions Live.

Philip Thomas, Chairman, Lions, said, “Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new LIONS Membership platform. We are now able to move fully to this format for 2021 – which will have all the celebration, inspiration and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June.” 

Cannes Lions Live will bring outstanding live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analysing and celebrating the winners. Access to Cannes Lions Live is included in the fee for membership.

“We want to be able to give our community the chance to immerse themselves in the creative work once again.

Simon Cook Managing Director

Simon Cook, Managing Director said, “Cannes Live will also signal the return of the awards. After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again. We’ll be championing the work on a huge scale – tracking progress throughout the week, analyzing the winners, delivering insights, identifying new talent – it’s the return of the benchmark and a moment for the industry to reflect but also look forward.”  

Lions Membership, which launches in May, will unite the world’s largest creative network of people and businesses to drive professional, personal and societal progress through creativity.

All members will receive complimentary access to Cannes Lions Live as part of their membership. Annual membership is priced at €249. All winners, past and present, will be gifted complimentary membership. 

Further information on the event will be released over the coming weeks, including details of the immersive experiences and talent lined up to be a part of the week. A standalone digital pass to Cannes Lions Live (without membership benefits) costs €249, with lower rates available for the under 30s and future talent.

Membership and Cannes Live Digital Passes will be available to buy in May.