Nashville-based idea-driven agency BUNTIN has been appointed as the Media Agency of Record (AOR) for composite decking giant Trex.
This comes after a decade of success as Trex’s Lead Creative & Strategic AOR. BUNTIN’s expanded role will now include media planning and buying, supporting both traditional and digital channels, as well as strategic sponsorships across the United States and Canada.
“We’re thrilled and honored to expand our strategic relationship with Trex. They’ve been incredible partners for 10+ years and, together, we’ve been able to achieve significant results across their business and also become good friends. Proof that genuine collaboration, great work, and great business outcomes can—and do—go together,” said BUNTIN CEO Jeffrey Buntin, Jr.
Since being named Trex’s Creative & Strategic AOR in 2014, BUNTIN has played a pivotal role in differentiating the brand from its competitors, driving significant growth and transforming Trex into a leader in the market. The campaign “Engineering What’s Next in Outdoor Living” helped propel Trex’s residential revenue to $1.1 billion, greatly benefiting shareholders.
REELated:
Leslie Adkins, VP of Marketing for Trex, remarked, “We are fortunate to have such strong business support from the BUNTIN team. Their focus on driving our business won them our creative account a decade ago, and that same focus has now earned them our media business. Whether times are good or challenging, BUNTIN is committed to helping us plan, execute, and push the bounds for what’s next for Trex.”
BUNTIN’s expanded scope will now include their in-house media team, which has successfully planned over $1.4 billion in media over the past decade. This deepens the long-standing partnership between BUNTIN and Trex, ensuring continued innovation and growth for the brand in both traditional and digital media landscapes.
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