In a move set to reshape the future of immersive storytelling and experiential campaigns, US-based m ss ng p eces and London-based Blink have announced an innovative new collaboration. Combining their strengths, the two production powerhouses aim to push the boundaries of technology-driven storytelling in the UK.
This partnership bridges Blink’s celebrated roster of creative talent with m ss ng p eces’ cutting-edge expertise in immersive media. The result is a pipeline designed to bring transformative content to life, unlocking unprecedented opportunities for brands and agencies seeking to captivate audiences through immersive experiences.
A New Era in Immersive Storytelling
m ss ng p eces has earned global recognition for its pioneering work at the intersection of technology and storytelling, producing groundbreaking projects in VR, AR, AI, interactive installations, and experiential pop-ups. Now, their expertise will merge with Blink’s renowned creative team to deliver campaigns that redefine how audiences engage with brands.
“We’ve always pushed the limits of what technology can do for storytelling,” said Kate Oppenheim, Managing Partner at m ss ng p eces. “Our partnership with Blink will bring that same spirit of innovation to the UK, blending their incredible creative vision with our immersive tools to elevate campaigns to new heights.”
Empowering Creative Talent in the UK
Blink’s directors will now have access to m ss ng p eces’ award-winning immersive practice, guided by industry veteran Mike Woods, Head of Immersive at m ss ng p eces. Acclaimed talents such as Annie Saunders, Aramique, Hyphen-Labs, Ash Baccus-Clark, Hexagram, and Yung Jake are now available for UK projects, providing a wealth of expertise in emerging technologies.
Paul Weston, Managing Director at Blink, emphasized the importance of this partnership in expanding creative horizons: “Immersive media is where some of the most exciting creative opportunities lie. This collaboration gives our directors new tools to engage audiences in ways they’ve never experienced. Together with m ss ng p eces, we’re excited to shape the future of storytelling and brand experiences in the UK.”
Meeting the Demand for Innovation
As the UK market increasingly seeks innovative ways to connect with audiences, this collaboration arrives at the perfect time. By leveraging immersive technologies, brands can craft emotionally resonant and culturally relevant experiences that leave a lasting impression.
Already, the two companies are in discussions with UK brands about upcoming projects that will showcase the full potential of this partnership. From mixed reality campaigns to interactive events, Blink and m ss ng p eces are poised to set a new standard for advertising and experiential media.
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