Belk, Inc. names mcgarrybowen AOR


Congratulations are in order for mcgarrybowen, New York.

The agency and Belk, Inc., a private department store based in Charlotte, North Carolina, today announced a new partnership to help drive brand transformation.

Since opening its doors 130 years ago, Belk has grown from a small, bargain outlet into a leading omnichannel retailer with nearly 300 department stores across 16 states—Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia.

Belk features both national and private-label merchandise for the family, as well as shoes and accessories, top beauty brands, and home décor.

Following a national review, the agency’s New York office was selected by the chain to elevate its position as an omnichannel retailer and redefine the category for its customers.

As creative agency of record, mcgarrybowen will inspire innovation through brand strategy, visual brand identity and architecture, and creative development and execution across all of Belk’s touchpoints.

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“Retail is evolving and we must be innovative to ensure we deliver a shopping experience as unique as the customers we serve,” said Julie Cary, Belk Chief Customer Officer. “We recognized the need for a best-in-class partner to join us on this journey, and we are excited about mcgarrybowen’s creative approach and genuine passion for reinventing our brand for the future of omnichannel retail.”

“Belk is a retail success story because of their ability to successfully navigate the dynamic industry landscape,” said Matt Ian, Chief Creative Officer for mcgarrybowen New York. “They are a legacy brand that embraces technology without ever losing sight of the importance of staying connected with their local communities and customers.”

He continued, “It’s inspiring to work with a client that is driven to be an innovator, and cares about their customers so much. That’s why we couldn’t be more excited to help take this brand to the next level.”

New work is expected to drop

Source: mcgarrybowen