spotlight on where
America’s kids play
Why is an organic yogurt maker talking soccer? If you’re Stonyfield Organic, the country’s leading organic yogurt maker, you care a ton, especially when it concerns the planet.
According to the health-conscious brand, dangerous chemicals are being sprayed on many public parks and fields which affect 26 million children. So, Stonyfield has added some star power, in the form of vet comedic actor, Adam Scott to support its #PlayFree initiative.
In a newly released 3:32 video, “The Ridiculous New Rules of Soccer” Scott, perhaps best known for his role as Ben Wyatt on television’s Parks & Recreation, perfects his working-stiff role as he addresses a team of bored kids about the dangers of fields that are treated with toxic persistent pesticides.
“With each new outlandish work-around to the traditional game of soccer, we’re really trying to point out how crazy it is that a majority of our parks and public fields are being sprayed every day with a chemical cocktail of harmful persistent pesticides,” says Stonyfield co-founder and Chief Organic Optimist Gary Hirshberg in a statement.
He adds, “Instead of rewriting the rules of our kids’ games, the #Playfree initiative is all about helping communities rewrite their approach to grounds management. Organic grounds management is very much a viable solution that will let our kids run, frolic and play free from worry. Just like organic food and organic agriculture, organic fields are a win-win.”
Stonyfield’s #PlayFree initiative, which launches as the brand celebrates its 35th year, will be offering 35 communities across the country expert resources and funding to support the move to organic grounds management.
The company recently announced it has already forged partnerships with 10 of those 35 communities, and also announced two donation programs designed to help other communities across the country make the conversion to organic field management.
“Like most parents, I honestly didn’t have any idea that potentially dangerous chemicals are being sprayed every day on many parks across the country,” says Scott. “I’m happy to lend my voice to inspire others to learn more and get involved in their communities and own backyards.”