M&C Saatchi LA showcase Vizio’s integration w/Apple

Vizio is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its SmartCast TVs. The integration enables the brand’s customers to stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their SmartCast TV, while the HomeKit integration allows for seamless smart home control. This … Continue reading “M&C Saatchi LA showcase Vizio’s integration w/Apple”

Ridley Scott to curate Saatchi’s Cannes Director Showcase

RSA Films recently announced that the director of Alien, The Martian and Gladiator has been tapped to curate this year’s New Directors’ Showcase at the Cannes Lions International Festival of Creativity. Now in its 28th year, the showcase is annually presented by Saatchi & Saatchi at the festival to spotlight emerging directors.   According to … Continue reading “Ridley Scott to curate Saatchi’s Cannes Director Showcase”

BLUSH Creative & Lisa G. & Co. to rep Makiné

Creative studio Makiné has signed with Deirdre Rymer Rivard of BLUSH Creative and Lisa Gimenez of Lisa G. & Co. for commercial representation in the US. The signing comes after a stellar 2022 for Makiné, as the company continued its growth streak in the advertising and entertainment marketing sectors with Clio and Promax-winning campaigns for … Continue reading “BLUSH Creative & Lisa G. & Co. to rep Makiné”

CDs Nate Cali, Alex Candlish join Harbor

In a move that enhances its already impressive global advertising talent roster, Harbor has announced the arrival of Nate Cali, Director, Editorial, and Alex Candlish, Creative Director, 2D. Both Cali and Candlish will be based out of the LA studio joining Adam Reeb, Executive Producer, Advertising, VFX. Nate Cali Nate is an accomplished, award-winning editor … Continue reading “CDs Nate Cali, Alex Candlish join Harbor”

47 Ronin director signs with Minted Content

Minted Content has announced the signing of visionary commercial and film director Carl Erik Rinsch to its exclusive roster. Rinsch, renowned for his unique and compelling visual storytelling, joins Minted Content’s impressive lineup of world-class talent, further solidifying the company’s status as a leader in the entertainment industry. Over the course of his decades-long illustrious … Continue reading “47 Ronin director signs with Minted Content”

Cannes Lions announces 2023 Jury members

Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 19-23 June 2023.  Announced today are 290 experts from across … Continue reading “Cannes Lions announces 2023 Jury members”

Anomaly’s Leanne Amann named AMP Chairperson

Leanne Amann, a Group Creative Director at the New York office of Anomaly and an advertising creative with an ear for integrating music and sound into her work, has been named Chairperson of the 2023 AMP Awards for Music & Sound. Her appointment was announced by Carol Dunn, National Board President for the Association of … Continue reading “Anomaly’s Leanne Amann named AMP Chairperson”

Framestore Pictures expands its sights and roster

Framestore Pictures (FSP) has bolstered its roster with two compelling new directors, Rich Lee and Jennifer Stafford.  Both will be repped by FSP in North America and the UK. This caps off a year of growth, including the addition of Executive Producer Michel Waxman, Director and DP Ivan Bird, and a succession of standout projects … Continue reading “Framestore Pictures expands its sights and roster”

Padilla hires new Healthcare leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead, serving as a senior counselor and member of the agency’s Senior Leadership Group. She brings her brand building and strategy, patient advocacy and issues management skills to help develop impactful communications strategies and solutions for clients.  Jen’s experience includes leading integrated … Continue reading “Padilla hires new Healthcare leader”

Toyota “Says So Much” in 2023 Crown campaign

Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The fully integrated campaign, created by Saatchi & Saatchi, conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. The campaign expresses the confidence that comes from driving the reimagined sedan … Continue reading “Toyota “Says So Much” in 2023 Crown campaign”

Coed Studios expands director roster

Coed Studios, a boutique production and post house launched by directors Haley Geffen and Sam Stephens and Managing Director Damijan Saccio, has expanded its directorial roster with four new additions, giving the company added depth and versatility while adding unique creative perspectives to its culture. The cast of talents joining the company includes directors Blythe … Continue reading “Coed Studios expands director roster”

2022 in Review: The biggest stories of the year

Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”

Crayola wins top honors at Global Best of Effies

The Global Best of the Best Effies were unveiled alongside the 2022 Global Multi-Region Effies at the Global Effie Celebration, which was held virtually on December 6. Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual … Continue reading “Crayola wins top honors at Global Best of Effies”

Rose Byrne, Will Arnett voice Australia campaign

Tourism Australia is back with another advertising blockbuster, releasing a nine film that introduced two loveable animated characters to the long roster of iconic characters and actors appearing in its ad campaigns. Voiced respectively by Rose Byrne (Bridesmaids) and Will Arnett (Arrested Development, 30 Rock), the characters, Ruby the Kangaroo and Louie, a tiny unicorn, take viewers on an awe-inspiring tour of some of Australia’s most dramatic sights, from the Sydney Opera House and the Harbour Bridge to Uluru, the giant sandstone rock in the Northern Territory. Part of the new “Come and Say G’day” campaign, the short film “G’day” was created by the Sydney office of M&C Saatchi, with direction by Michael Gracey via Finch and VFX and CG by Platige. An invitation to international travelers to come and … Continue reading “Rose Byrne, Will Arnett voice Australia campaign”

1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”

2022 CDDP Fellows debut spec spots at DGA

The Commercial Directors Diversity Program’s Industry (CDDP) Showcase debuted in Los Angeles at the Directors Guild of America (DGA). Led by Executive Director Tamika Lamison and CDDP Committee Advisory head Lisa Rich, the CDDP offered a six-month program consisting of workshops, mentorships, networking, shadowing, a grant to make a spec commercial, and an industry showcase to share the work.   … Continue reading “2022 CDDP Fellows debut spec spots at DGA”

Director Karima Asaad joins Durable Goods

Bicoastal production company Durable Goods is adding award-winning Australian director Karima Asaad for commercials and branded content in the US. From still photography to live-action, Asaad’s electrifying and unconventional portfolio spanning advertising and photojournalism has earned her a reputation as one of the most intriguing and eye-popping visual talents down under. Durable Goods marks her … Continue reading “Director Karima Asaad joins Durable Goods”

Menno Kluin named CCO for Ogilvy

Ogilvy today announced that Menno Kluin has been named chief creative officer for Ogilvy New York. Menno built his career in New York, becoming one of the city’s most accomplished and awarded creative leaders. Menno joins Ogilvy from Dentsu Creative where he served as US chief creative officer.  His track record of creative excellence was … Continue reading “Menno Kluin named CCO for Ogilvy”

Writer-Director Michael Illick arrives at Interrogate

Los Angeles and New York-based production company Interrogate adds Portland-based director Michael Illick to its roster. A longtime copywriter with a penchant for comedy and quick wit combined with a keen visual sensibility, Illick brings a truly original voice to Interrogate. Michael Illick has worked at major agencies across the country, counting stints at BBDO, Wieden+Kennedy, Saatchi & Saatchi, 215 … Continue reading “Writer-Director Michael Illick arrives at Interrogate”

INTERVIEW: PeterMayer CCO Matt Kuttan

If you have spent any time in Chicago advertising over the last 20 or so years, you probably worked with uber-talented creative Matt Kuttan. Matt has been an influential creative contributor to agencies including Leo Burnett, Burrell Communications, Saatchi X, ICFNext and so many more. I had a chance to work with Matt lifetimes ago … Continue reading “INTERVIEW: PeterMayer CCO Matt Kuttan”