Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”
The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts … Continue reading “AICP announces shortlists for Show, Next and Post”
Busch Light and Grammy Award-winning singer-songwriter Sarah McLachlan are finding “Shelter” together for the beer brand’s new Super Bowl LVII advertisement. Following Busch Light’s return to the big game in 2022 alongside saxophone legend Kenny G, this new campaign continues the beer brand’s long-running humorous streak. In the spot, Busch Light’s rugged mascot “Busch Guy” … Continue reading “Sarah McLachlan has survival skills and Busch Light”
AICP will kick off 2023 with new faces in leadership roles at two of its largest chapters, as the Association reports on the membership of its National and Regional Boards. With results of its recent leadership elections finalized, the makeup of the National Board remains the same. Yvette Cobarrubias of Cosmo Street, Gloria Pitagorsky of … Continue reading “AICP reveals election results for National, Regional Boards”
Apache and Quinn Alvarez continue uplifting the Latinx community through color with three Spanish spots for State Farm, just in time to celebrate Hispanic Heritage Month. A Los Angeles native with Chicano roots that inspired him to push the film industry to better reflect the city he loves, Alvarez began color grading several Super Bowl commercials … Continue reading “Apache celebrates Hispanic Heritage Month with State Farm work”
The Commercial Directors Diversity Program’s Industry (CDDP) Showcase debuted in Los Angeles at the Directors Guild of America (DGA). Led by Executive Director Tamika Lamison and CDDP Committee Advisory head Lisa Rich, the CDDP offered a six-month program consisting of workshops, mentorships, networking, shadowing, a grant to make a spec commercial, and an industry showcase to share the work. … Continue reading “2022 CDDP Fellows debut spec spots at DGA”
Following a banner year with the additions of Editorial Partners Brandon Porter and Conor O’Neill, along with the successful launch of a new outpost in Austin, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of industry veteran Alaina Zanotti as Senior Executive Producer in Nomad’s LA office. With over fifteen years of experience leading … Continue reading “Nomad welcomes Senior EP Alaina Zanotti to LA Studio”
This week, the Super Bowl LVI champions, Los Angeles Rams, took sports marketing and entertainment a few extra steps into the future with the launch of their outstandingly entertaining branded short film On the Clock. Directed by acclaimed director Paul Hunter, the film stars a group of action stars Dennis Quaid (The Day After Tomorrow, … Continue reading “Interview: Rams exec Marissa Daly on new branded film”
Move over 24. There’s a group of new action stars on the block and they’re going to steal the NFL draft. The Super Bowl LVI Champion Los Angeles Rams are premiering On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by acclaimed director Paul … Continue reading “Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film”
Creative Production Studio Los York has produced a campaign for Hood Rubber, to introduce a legendary company to a new generation of consumers. Directed by Dane Del Deo, the infectious and stylized films reflect the urgency and originality of today’s youth culture. Hood is a brand considered by sneaker historians to be one of the … Continue reading “A brand reborn – Hood Rubber Company seen through a Gen Z lens”
DAVID Miami continues to spoof of TV medical dramas with the final spot in its witty “Medicine Avenue” digital film campaign to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at … Continue reading “David Miami goes back to “Medicine Avenue” for One Show entries”
As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the ‘Just Right’ campaign, which highlights the compact SUV’s capabilities and features that are sure to accommodate life’s adventures. Toyota’s long-standing Total Toyota (T2) marketing model – Saatchi & Saatchi, Burrell Communications, Conill … Continue reading “T2 develops transcultural campaign for Toyota Corolla Cross”
AICP’s Equity & Inclusion Committee has released its inaugural annual report, highlighting a year of achievements and initiatives aimed at facilitating industry-wide change when it comes to employment opportunities for underrepresented people. Launched in 2020 by AICP’s National Board of Directors, the Committee’s mission is to implement strong, diverse programs and initiatives that will generate … Continue reading “AICP Equity & Inclusion issues first annual report”
A prodigious talent, Tommy Smith is excited to join creative studio Carbon as VFX Supervisor. He’s welcomed by a team of stellar artists, many of whom he has worked with over his long career. “I joined Carbon because I love the way they work. I can utilize my wide range of skills across both 2D and 3D,” … Continue reading “Carbon: Tommy Smith joins as VFX Supervisor”
Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions. “You … Continue reading “AICP: Beats by Dre’s “You Love Me” wins Best in Show”
The 2021 AICP Next Awards debuted last night, recognizing creative excellence in new and emerging media. Appropriately, a cutting-edge campaign that put virtual fans in the seats for NBA games, creating a global sensation while driving sales for its sponsor, was proclaimed as the Most Next winner. Chosen from all the winners in the Next … Continue reading “AICP: 2021 Most Next Award goes to FCB”
Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”
Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2021 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show. Winners in each of these three competitions for excellence will be revealed during a series of free virtual premieres set to take place … Continue reading “AICP: Shortlists announced for 2021 Awards”
AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, … Continue reading “AMV BBDO Wins The One Show 2021 Best of Show”
The first jurors for this year’s Immortal Awards have been revealed, as the competition expands into a number of local markets around the world for 2021. An initial 36 jurors have been announced from all over the world. This year sees the introduction of 12 local juries fighting for the best work from their market. The work … Continue reading “The Immortal Awards announces first jurors”
