1+ Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. Developed by Wieden+Kennedy London, The Toughest Athletes illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their … Continue reading “Nike celebrates motherhood in “tough” film”
0 Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that … Continue reading “Nike, NFL grow Girls Flag Football”
1+ On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in Chicago using a non-union crew. The members of Chicago Local 476 have become very diligent and resourceful at uncovering those who come “to exploit our city.” It’s a bit of a team effort to protect the opportunities, wages, and benefits of its members, … Continue reading “Nike commercial shoot picketed in Chicago”
2+ As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things Nike Air Max. Created by BBDO, the hub will serve as an ever-evolving platform that will host events such as livestreamed art sessions, Air … Continue reading “Footlocker releases Endless World of Air Max for Nike”
1+ Giving birth is arguably one of the most transformative events the human body can experience. It’s not a stretch to say mothers are the ultimate endurance athletes. Nike’s first dedicated maternity collection, Nike (M), supports women during all stages of pregnancy and beyond. An example of Nike’s universal design philosophy, Nike (M) is created by combing through pregnancy … Continue reading “Nike (M) introduces maternity wear for moms”
2+ Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood. The film is the brand’s latest … Continue reading “You can’t stop the Williams sisters in new Nike video”
1+ Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, … Continue reading “Nike commits to Kobe Bryant’s Mamba Mentality”
1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”
2+ As a biracial man, I suffer at the sight of George Floyd being murdered in cold blood. As a father, I collapse to my knees every time I hear the 46-year-old African American man utter, “I can’t breathe.” And as a human being, I sob every time a white friend (someone I had to … Continue reading “Nike finally says, “Don’t Do It” when it comes to racism”
2+ Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are … Continue reading “You can’t stop this new Nike spot with over 80m views”
2+ Working closely with health professionals at Oregon Health & Science University (OHSU), Nike’s innovation, manufacturing and product teams have come together to provide for an urgent need: Personal Protective Equipment (PPE) in the form of full-face shields and powered, air-purifying respirator (PAPR) lenses to protect against the coronavirus (COVID-19). Oregon now has 1,633 confirmed … Continue reading “Nike transforms air soles into PPE full-face shields”
1+ For Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the indomitable spirit of an athlete. The brand has released a new iteration of its ‘Play for the World’ campaign, which it launched two weeks ago to mark its brand messaging around the coronavirus pandemic. The 60-second spot, from Joint … Continue reading “Nike releases new ‘Play for the World’ for COVID-19”
1+ Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ – a red envelope stuffed with money – that is given by older relatives to younger children in a family. A part of that tradition is a playful tug o’ war … Continue reading “Nike turns Chinese tradition into high octane chase”
3+ Chicago hasn’t gotten a whole lot of commercial love from the swoosh since a certain bald balla owned the basketball courts for a couple of decades. So it’s nice to see Nike focusing attention on the windy city again even if it’s for hot dogs. But it’s a Chicago dog, the best kind of … Continue reading “Hold da ketchup! Nike shows Chicago some love”
2+ Well, this is dope. The Mill’s experiential and interactive team has partnered with Nike’s North America retail experience design team to collaborate on an installation for their flagship store in NYC that celebrates the unique performance benefits of the new Nike Joyride product line. Unveiled today to the public, the Nike Joyride Trial Experience … Continue reading “Mill and Nike unveil giant immersive experience”
2+ This year, the Greek Goddess of Victory has celebrated the Greek God of the NBA in a special way. To celebrate NBA Milwaukee Bucks’ star Giannis Antetokounmpo MVP announcement and the release of his new shoe, Nike has erected a hoop on Mt. Olympus, the highest point in Greece and the ancient home of … Continue reading “Nike honors Antetokounmpo on Mt. Olympus”
1+ The first round of winners has been announced at Cannes Lions 2019. After a first full-day of learning and networking, the Cannes Lions International Festival of Creativity announced the first Lion winners at an Awards Show. Below are the different categories: Outdoor Lions – Communication Track Celebrate creativity experienced out of home, a total … Continue reading “Nike dreams crazy and wins Outdoor Grand Prix”
5+ And a slow, dramatic handclap for you, AnalogFolk. The indie creative agency, in partnership with podcast production company Pineapple Street Media, announced that they’ve won a Webby Award (Judge’s Choice) for “Best Branded Podcast or Segment” for their TRAINED By Nike podcast. The brand tied with Gizmondo’s The Sauce. The category is for the … Continue reading “AnalogFolk wins Webby for Nike ‘Trained’ podcast”
3+ By now, we all know that on April 14 Tiger Woods defied the odds in Augusta, Georgia. Where it was generally thought that the one-time golf superstar was washed up, Woods proved the naysayers wrong by winning his fifth Masters Tournament, the first since 2005. To put that into a personal perspective for me … Continue reading “Nike celebrates Tiger Woods in a crazy way”
1+ Agency created Nike’s first-ever podcast, Trained, featuring conversations around the future of fitness Independent digital creative agency AnalogFolk, in partnership with podcast production company Pineapple Street Media, announced today that they’ve been nominated in the 23rd Annual Webby Awards for “Best Branded Podcast or Segment” for their Trained By Nike podcast. Hailed as the … Continue reading “AnalogFolk & Nike podcast nominated for Webby Award”
