
mcgarrybowen, United go full force for ‘Star Wars’
Brands are now coming out in full force (see what I did there?) for their cross-promotions with the film that could possibly outgross this year’s Avengers: Endgame. Yes, we’re talking

Brands are now coming out in full force (see what I did there?) for their cross-promotions with the film that could possibly outgross this year’s Avengers: Endgame. Yes, we’re talking

When my daughter Chloe was say, 5 or 6, we would watch the classic animated show Justice League on Cartoon Network. Chloe, in her pajamas, would run to our TV

The Reel 360 Team is the first to lament when retailers begin Christmas advertising earlier and earlier. As soon as Halloween ends, Xmas decorations go up. Thanksgiving is now just

Visual effects, animation, and finishing post house, Shipping + Handling, has enlisted New York based talent management company Sarah Jenks Repping to handle its commercial representation on the East Coast.

Vizio is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its SmartCast TVs. The integration enables the brand’s customers to stream, control, and share

When have you felt like a superhero? That’s an ongoing question we ask ourselves from when we’re first in our underoos (TMI?) all the way up to when we’re in

Jesus Christ, what a powerful ad this is. Sandy Hook Promise, the non-profit that aims to prevent gun violence in schools, is back with a legit punch-to-the-gut campaign from BBDO

We love agencies that take the time to give back to the community. In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday,

We have lost an official “Living Legend.” It’s with sadness to report that legendary ABC News journalist and political commentator Cokie Roberts died yesterday. Her death was due to complications

The Reel 360 Team actually had no idea how the tasty little pita chip known as Stacy’s Pita Chips came into being. The story goes that Stacy Madison began her

To showcase Oakley’s first step into the football market and its Prizm technology on eyewear and helmet shield, Venice, CA-based post-production company Shipping+Handling was tasked with the art of crafting

According to multiple sources, William Morris Endeavor filed a lawsuit on Monday against the guild claiming the union’s decision to have members fire their agents to protest packaging fees is

He had the look of a pimp. And the soul of a funky, voodoo high priest. Legendary New Orleans-based musician Dr. John, also known as “The Night Tripper,” died at

The women’s soccer World Cup begins Friday and the first game for the U.S. women is scheduled for June 11. Who better to fuel the next generation of female soccer

Sad news from Los Angeles. Oscar-nominated director John Singleton, who helmed the ground-breaking Boyz N the Hood has died at 51. The director suffered a massive stroke 13 days ago

The Writers Guild of America today filed a lawsuit in Los Angeles Superior Court seeking to establish that talent agency packaging fees are illegal under both California and federal law.

And this is the flip, sobering side of a huge acquisition. Monday, Reel 360 reported that Publicis Groupe had acquired data marketing giant Epsilon for $4.4 billion. Now, like the

“Agents unwilling to represent writers will have to find another line of work” – WGA A scathing new report issued Monday morning from The Writers Guild of America has targeted

When I began my career in advertising, I served as an apprentice to a city of “Eff” word masters, artisans if you will. Five borough dwellers who had elevated the

We are just days from San Diego Comic Con and from director James Wan dropping the trailer for Aquaman this Saturday in Hall H. The one-sheet, reminiscent of Pixar’s poster