Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next … Continue reading “Droga5, BBDO, Burnett, Mill among AICP winners”
The AICP Awards today released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with … Continue reading “Droga5, BBDO, Chiat, SMUGGLER lead AICP Shortlists”
The ‘Good Ideas Deserve To Be Found’ campaign launched last year to celebrate how Meta platforms like Facebook and Instagram help people discover new businesses, services and products that align perfectly with their interests and passions all through personalized ads. In a critical time for small business recovery and to an irresistibly danceable beat, the campaign’s … Continue reading “Droga5 and Floria Sigismondi help Meta find good ideas”
The One Club for Creativity has announced that entries from 53 countries have been selected by its global juries of top creative leaders as finalists for The One Show 2021. All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. Droga5 … Continue reading “Droga5 leads One Show finalists with 44”
ADCOLOR has announced the appointment of Droga5 as its creative agency of record. This partnership comes as ADCOLOR approaches its 15th anniversary and looks to amplify its influence and create a more extensive, interactive and restorative experience in 2021 and beyond. In 2020, the annual ADCOLOR Awards, Conference and FUTURES program went virtual for the … Continue reading “ADCOLOR taps Droga5 as AOR”
Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform and establish the brand’s point of view, the brand has debuted its global anthem film ‘Welcome to the World, Baby’. The two-minute film sets out … Continue reading “Welcome to the Super Bowl, baby – From Huggies, Droga5”
Outlets report that Accenture Interactive owned agency, Droga5, has reportedly trimmed its U.S. staff by 7%. The layoffs were across all departments and levels. Reports say the reductions were COVID-19 coronavirus pandemic-related. “Droga5 has made the decision to transition out a number of our people as we continue managing our business for the long term … Continue reading “Droga5 hit by round of layoffs”
True American icon, Harley-Davidson came to Droga5 in February 2019 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers. The brand is currently entering new global markets and product segments, like LiveWire, at a rate like never before. And doing … Continue reading “Droga5 breaks new campaign for Harley-Davidson”
Do you know who Rukmini Calamachi is? If you don’t, you will after watching the next film in Droga5’s latest effort for The New York Times. The latest compelling film in “The Truth Is Worth It” campaign series – Fearlessness – continues to show the great lengths The New York Times journalists go to unlock … Continue reading “Reel Ad of the Week: Droga5’s New York Times film”
Accenture has entered into an agreement to acquire Droga5, one of the world’s most high-profile and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses. The acquisition will give Accenture Interactive … Continue reading “Accenture Interactive acquires Droga5”
I love the Y. When I used to live in Barrington IL, most mornings — except the god-awful ones that started at 80 below — began with a 5:30 AM trip to the YMCA, which was right down the street from my house. My daughter Max, was on the Y’s gymnastics team all through elementary … Continue reading “YMCA dives back into the community with new campaign from Droga5”
Grammy winner and philanthropist Megan Thee Stallion has teamed up with Seize the Awkward, a nationwide campaign aimed at inspiring and preparing young adults (ages 16-24) to engage in open conversations about mental health with their friends. In a powerful new public service advertisement (PSA) titled “Check In On Your Friends,” Megan urges viewers to … Continue reading “Megan Thee Stallion joins Awkward Campaign”
Johannes Leonardo has strategically enhanced its leadership team with the appointment of Jonathan Daly as the agency’s new Head of Communications Strategy. Possessing over 15 years of industry experience encompassing roles within agencies and in-house positions, Daly has consistently demonstrated his expertise in innovative media and go-to-market strategies for some of the world’s most prominent … Continue reading “JL adds Jon Daly as Head of Communications Strategy”
Winners for the 2023 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at MoMA. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next Awards’ Most Next winner and the Post Awards’ … Continue reading “Apple, FCB, Smuggler top winners at AICP Awards”
The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts … Continue reading “AICP announces shortlists for Show, Next and Post”
Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 19-23 June 2023. Announced today are 290 experts from across … Continue reading “Cannes Lions announces 2023 Jury members”
The One Club for Creativity today announced the entries from 69 countries and regions on the 2023 shortlist for The One Show, now celebrating its 50th year. Shortlisted entries were selected by this year’s esteemed jury to move into the second round of judging, which is taking place now. This year’s finalists — entries that will win a Gold, Silver or … Continue reading “FCB, Ogilvy, Rethink top One Show Shortlist”
Sara Shelton is a writer, director, and comedic storytelling performer. She got her start as a writer at creatively led agencies such as Droga5 and Johannes Leonardo, working on brands ranging from Prudential to Pure Protein. During these years, she simultaneously pursued improv comedy at the Upright Citizens Brigade and sketch comedy writing at the … Continue reading “REEL WOMEN: Filmmaker Sara Shelton”
Paramount+ returns to the Super Bowl with another film set on the iconic Paramount Mountain. And like any mountain, Paramount Mountain has different faces. The northern face, the southern face, and most importantly, the Sylvester Stallone face. The film unfolds as Sylvester Stallone himself scales a giant stone version of his own face – with … Continue reading “Stallone climbs Paramount Mountain in Super Bowl spot”
