Dentsu Creative has unveiled its inaugural campaign for Lowe’s, starring Lionel Messi, during the CONMEBOL Copa América 2024 USA tournament. The creative follows Lowe’s announcement earlier this year of a
In an era where digital connectivity shapes our daily interactions, leading Dutch communications provider, KPN, and Dentsu Creative Amsterdam are taking a stand against the harmful consequences of online shaming.
Dentsu Creative has named Abbey Klaassen as its new U.S. CEO, taking over from Paulo Fogaca, who held the position since December 2022. The change in leadership is part of
dentsu Group Inc. announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence. Accompanying these changes, the role of DI
In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development
dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of
Dentsu Italy and the agency’s ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrate Pride with a rainbow creativity — an advertising campaign which launched in
We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices
Omnicom Group Inc. Chairman and CEO John Wren today announced former DDB Worldwide CEO and current Chairman, Chuck Brymer, will assume additional responsibilities for the company while a search is conducted to find
B2B International will join gyro to create the world’s largest specialist B2B agency network Dentsu Aegis Network has announced the acquisition of B2B International, the world’s leading specialist business-to-business (B2B)
McCann New York and BBDO New York each won 11 One Show Pencils during opening night of The One Club for Creativity’s 45th annual One Show (New York — 9
The Cannes Lions International Festival of Creativity announced the winners from its penultimate day, honoring work across Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Creative
U.S. agencies have secured a strong presence on the Gerety Awards 2026 shortlist, reinforcing the market’s reputation for producing culturally resonant and effective creative work. Among the agencies receiving recognition
Teenagers do not express their feelings casually. That is the emotional truth behind “The Feeling Is Real for Totino’s,” a new campaign from Totino’s Pizza Rolls that turns teenage crush
The first shortlists for Cannes Lions 2026 are out, offering an early look at the work that has made the strongest impression on juries this year. The first wave includes
Home improvement should feel exciting. For many people, especially Gen Z and millennial homeowners, it often feels like work. The category has spent years glorifying the grind, from hauling lumber
Naked Smoothie is back on court, and so is its Chief Smoothie Officer. Coco Gauff returns in a new series of lighthearted spots introducing the “New Naked,” complete with refreshed
As travelers rethink what matters most on the road, Choice Hotels International is leaning into a broader definition of value with a new global campaign centered on what it calls
Dentsu Creative Italy has unveiled its first collaboration with Automobili Lamborghini, Driven by Dreams, a branded content film that positions imagination as the engine of innovation. Part emotional manifesto, part brand
After nearly a decade off the air, Dos Equis is reviving one of advertising’s most iconic characters: The Most Interesting Man in the World, once again portrayed by Jonathan Goldsmith.
