5+ The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. … Continue reading “Burrell teams up with The Colonie in campaign for “Toyota Highlander””
7+ Burrell among Chicago shops on Ad Age’s annual A-list While some were out shopping for mattresses or watching Marvel’s Black Panther for a third time on President’s Day, Ad Age dropped its annual “A-List” issue of the best agencies, and some Chicago shops made the list. We’re not surprised. We’ve been covering them all … Continue reading ““A-List” Burrell, Russell Stover, Zapwater, box office”
9+ To celebrate the memory and life of Dr. Martin Luther King Jr., Burrell and Comcast have launched a dynamic new campaign titled Visions of King, using the hashtag #Keepmarching. Nine busts of Dr. King form the centerpiece of the campaign. Created by young Philadelphia-area artists, the works are titled with words taken directly from … Continue reading “Burrell & Comcast celebrate Dr. King’s dream through art”
11+ Burrell Communications Group received 2017 “Supplier of the Year” honors from the American Association of Retired People (AARP) during a celebration at the Kimpton Hotel Monaco in Washington, D.C. on November 15. As multicultural agency of record for the nonprofit organization, the Michigan Ave. firm helps nearly twelve million people over the age of … Continue reading “Burrell named AARP Supplier of the Year”
4+ gyro promotes Hensley, Hill The Chicago office of gyro promoted two leaders to important new roles: Mike Hensley is now SVP-Strategic Planning and Chris Hill is president of gyro Chicago/Denver. Hensley has spent more than 35 years as a B2B agency leader. He has served as the national chairman of the BMA, is a … Continue reading “Gyro, Burrell, Netflix in the news”
4+ I never liked Tom Burrell that much. But to be honest I didn’t know Mr. Burrell (as I now affectionately call him) when I first moved to Chicago in August of 1994. All I really knew about him from my early days in advertising was that he was the guy who did all the … Continue reading “Getting to know Tom Burrell”
Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.
Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.
Confirming a story that broke on Reel Chicago.com last month, The One Club for Creativity, producers of the prestigious One Show Awards, ADC Annual Awards and Creative Week, today announced that it will indeed induct Burrell along with Rebeca Mndez, Susan Hoffman and David Lubars to the Creative Hall of Fame. Diane Cook-Tench will be named to the Educators Hall of Fame.
Iconic advertising pioneer, Tom Burrell, whose illustrious career transformed both the way people of color were portrayed in marketing communications, as well as their roles within the industry itself, will be inducted into The One Club Creative Hall of Fame on September 18.
Burrell joins Susan Hoffman, David Lubars, Rebeca Méndez and Diane Cook-Tench as honorees.
Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.
If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.
Don’t worry advertising, I can do this for movies as well.
Hootenanny’s Nikki Vappenski helped Walmart set a new standard for Mother’s Day by editing a series of spots set to Bruno Mars’ hit song, “Just the Way You Are.”
Directed by Sasha Levinson and created by Chicago’s Burrell Communications and Houston’s Lopez Negrete Communications, the sixty-second version opens at the moment when a mother greets her toddler in the morning.
A montage follows, and the children appear to grow older in each new scene. Portraying love, pride and devotion, it forms a seamless tribute to motherhood in footage that plays like a dream.
1+ LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise. Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and its people have demonstrated their exceptional talents and resiliency in the face of all challenges. We are growing, both literally and in every sense … Continue reading “Walton Isaacson announces multiple hires, promotions”
1+ The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”
1+ Last night, in front of a mostly empty Staples Center, The Television Academy celebrated the 72nd Emmy Awards – or since we are in a pandemic “The PandEmmys” – recognizing excellence in primetime programming and individual achievement for the 2019-2020 television season. Unlike any broadcast preceding it, the virtual awards were hosted Jimmy Kimmel, … Continue reading “Complete list of winners from 72nd “PandEmmys””
2+ During April, over 36,400* advertising professionals were laid off or furloughed due to the coronavirus COVID-19 pandemic. Now Publicis Groupe agencies, which includes Digitas and Publicis Sapient, have joined those other shops by reducing staff numbers and cost cutting. Last week, Publicis Groupe agency BBH reduced its staff by 20%. Digitas confirmed to AgencySpy that … Continue reading “Publicis goes through round of layoffs and furloughs”
1+ The Colonie continues to grow its roster of talent and services with the addition of Colorist Jennifer Gaida to its team. The hiring of the creative and technically savvy talent marks the launch of the Chicago-based company’s new color grading division, rounding out the one-stop editing, design, and postproduction boutique’s full-roster of high-end services … Continue reading “Colonie adds colorist Jennifer Gaida to team”
2+ Less than a week after McDonald’s announced its new U.S. lead creative agency would be Wieden + Kennedy New York, it seems that the bespoke Omnicom shop, We Are Unlimited will be folded into DDB Chicago. AgencySpy, citing anonymous sources from Business Insider, reports that We Are Unlimited will retain its name, but operate … Continue reading “WAU rumored to be absorbed by DDB, Chicago”
1+ This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”
1+ New Worldwide Favorites campaign brings taste of Spain, Canada, Australia and the Netherlands to U.S.stores Ever wonder what McDonald’s menu is like around the world? C’mon of course you have. Well, now the fast food giant is allowing its customers to sample some of their global menu items. For real. Or as they say … Continue reading “McDonald’s brings international flavor to U.S.”