Apple TV+ tops HCA TV Awards with Severance, Lasso

Apple TV+ was recognized as the most-winning streaming service by the Hollywood Critics Association (HCA) Streaming TV Awards, scoring seven wins including Best Drama Severance and Best Comedy Ted Lasso. As this year’s most honored drama series, Apple’s workplace thriller Severance earned multiple awards, including Best Actress for Britt Lower; Best Supporting Actor for John … Continue reading “Apple TV+ tops HCA TV Awards with Severance, Lasso”

Cubs prominent on Apple, MLB Friday Night Baseball

The Chicago Cubs will be featured two times on Apple TV and Major League Baseball in July. Apple announced the July 2022 “Friday Night Baseball” schedule. Games continue to be available to watch for free, only on Apple TV+.  The 2022 season is off to a great start, and Apple is bringing baseball fans a … Continue reading “Cubs prominent on Apple, MLB Friday Night Baseball”

Nooooo! Apple discontinues iPod

Since its introduction over 20 years ago, iPod has captivated users all over the world who love the ability to take their music with them on the go. Now the tech giant has announced it will discontinue the iPod. Wait-what-NOOOOOOO! Apple (AAPL) said customers can continue to purchase an iPod Touch device “while supplies last.” The company also noted … Continue reading “Nooooo! Apple discontinues iPod”

Durable Goods signs director Chris Applebaum

Durable Goods has signed director Chris Applebaum for commercials and branded content in the US. Applebaum’s creative imprint has shaped pop culture across three decades. The multiple MTV Award-winning, six-time Grammy Award nominee has directed 31 MTV #1 music videos for such artists as Miley Cyrus, Britney Spears, Selena Gomez, and Demi Lovato. His “Umbrella” … Continue reading “Durable Goods signs director Chris Applebaum”

Actor Jon goes Hamm on Apple TV+

Jon Hamm has played many memorable roles – uh, Don Draper anyone? And don’t forget Kristen Wiig’s douchey boyfriend, in the 2011 smash hit Bridesmaids. Or Hamm as determined FBI Special Agent Adam Frawley, in The Town. But while Apple TV+ is setting itself apart with its series and movies starring such A-Listers as Jennifer Aniston, … Continue reading “Actor Jon goes Hamm on Apple TV+”

Dune, Candyman, Raya, Lost in Space, Apple nominated for ADG Awards

Dune, Nightmare Alley, Ghostbusters: Afterlife, Licorice Pizza, West Side Story, and Raya and the Last Dragon were nominated Monday for the 26th annual Art Directors Guild ( IATSE Local 800) ADG Awards. Apple took three nominations in the Commercial category for Introducing iPhone 13 Pro” Saving Simon” and “Billie Eilish – Happier Than Ever.” Gucci’s “Aria, Neom’s “Made … Continue reading “Dune, Candyman, Raya, Lost in Space, Apple nominated for ADG Awards”

The Way finds its way to Apple TV, iTunes TV and DVD

Action drama The Way, directed, written and produced by award-winning filmmaker Dastan Khalili of Alliance of Light Films, will be available on digital and cable video on demand, including Apple TV and iTunes TV, and DVD, on January 4, 2022.   The Way is the story of Jane Arcs (Eli Jane), who thirteen years ago was condemned to death after brutally … Continue reading “The Way finds its way to Apple TV, iTunes TV and DVD”

Being James Bond: New MGM doc to exclusively stream on Apple TV+

If you’re a fan of Daniel Craig as James Bond, this is a must-see documentary for you. Being James Bond, from Metro Goldwyn Mayer (MGM), will be exclusively available to stream on the Apple TV app as a free rental ahead of the theatrical release of the upcoming 25th film in the James Bond franchise, No Time To … Continue reading “Being James Bond: New MGM doc to exclusively stream on Apple TV+”

Chevrolet, Guy Fieri debut Apple Pie Hot Dog at Field of Dreams

If you cook, bake or grill it, Chevrolet is banking people will come. Today, Chevy announced a collaboration with Guy Fieri, award-winning chef, restaurateur and influential television culinary star, to create the ultimate ballpark snack – the Apple Pie Hot Dog. Whaaaaat? The Apple Pie Hot Dog, which brings together two quintessentially American foods in a … Continue reading “Chevrolet, Guy Fieri debut Apple Pie Hot Dog at Field of Dreams”

Snapple, A$AP Ferg help corner stores

Snapple today announced a multi-faceted collaboration with award-winning hip hop artist, A$AP Ferg, paying homage to its heritage and celebrating its newly renovated bottle.  Both born in New York City, A$AP Ferg and Snapple have teamed up to launch a limited-time collection of merchandise and a mini-documentary highlighting the cultural impact of corner stores in … Continue reading “Snapple, A$AP Ferg help corner stores”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

George Floyd: 1 year later brands grapple with diversity

Today marks a somber anniversary as it was a year ago Minneapolis police murdered George Floyd. While his death was a harrowing reminder of the threats Black men face every day from public servants, the tragedy also served as a wake-up call to White America as well as brands. As the nation recognizes the anniversary … Continue reading “George Floyd: 1 year later brands grapple with diversity”

The Doll: Iranian family grapples with 14-year-old bride

Elahe Esmaili’s short film The Doll holds a mirror up to society on what it is like to survive as a woman in a man’s world. The documentary explores a 14-year-old girl’s underage marriage to a 21-year-old man in Iran, with her 35-year-old father’s consent. As individuals in the family and community have different perspectives, … Continue reading “The Doll: Iranian family grapples with 14-year-old bride”

We jump for Apple AirPods Pro spot

Okay, okay, yeah we’re late with this one. But this month-old spot from Apple for their AirPods Pro, is no less a Reel Ad of the Week for the Reel 360 team than any other campaign. Touting the versatility of the wireless earbuds will help “turn the world into your playground,” the work from TBWA\Media … Continue reading “We jump for Apple AirPods Pro spot”

Jon Stewart hires female producing team for Apple TV

Jon Stewart preps his return to the anchor chair with an all-female producing team, newswoman Brinda Adhikari as his showrunner and former Stewart collaborator Latinx Chelsea Devantez as his head writer. The former Daily Show host has tapped a longtime newswoman, rather than a comedy vet, to serve as his executive producer and showrunner. Brinda Adhikari … Continue reading “Jon Stewart hires female producing team for Apple TV”

Apple TV+ goes for thoughtful binge-watchers

The weather outside may be getting frightful, but Apple TV+ reckons its lineup is pretty delightful. The streamer has just launched a new campaign, created by TBWA\MediaArtsLab, drawing attention to its like of Apple Originals films and TV shows to tempt viewers caught in the streaming wars over  to their side. Focusing on the unexpected … Continue reading “Apple TV+ goes for thoughtful binge-watchers”

Epic Games’ Fortnite spoofs famous Apple 1984 spot

In 1984, a start-up computer company named – may have heard of them – Apple launched a movement by catapulting the Macintosh computer into our unsuspecting IBM-led lives. The introductory spot, helmed by Ridley Scott, was just as compelling with its dark Orwellian tone, casting Apple as a group of rebels shattering the world of … Continue reading “Epic Games’ Fortnite spoofs famous Apple 1984 spot”

Apple and that whole ‘Working-from-home-thing’

Apple has released a sequel to its popular 2019 ad “Underdogs.” And it is great. Titled, “The Whole Working-from-Home-Thing” features the ‘dogs attempting to work on a project remotely complete with all the hilarious frustrations, responsibilities and oops that come along with it. All the while, seamlessly weaving in how Apple’s products help. After reintroducing … Continue reading “Apple and that whole ‘Working-from-home-thing’”

Beastie Boys get ill in new documentary on Apple tv+

Friday night saw the premiere of the highly-anticipates Spike Jonze Beastie Boys documentary on Apple tv+. The film premieres on the heels of the 26th anniversary of the release of Beastie Boys’ number one charting 1994 album, Ill Communication, and reunites surviving members, Mike Diamond and Adam Horovitz, with director Jonze over 25 years after … Continue reading “Beastie Boys get ill in new documentary on Apple tv+”

Apple Maps releases data trends tool to track COVID-19

Apple has released a mobility data trends tool from Apple Maps to support the impactful work happening around the globe to mitigate the spread of COVID-19. This mobility data may provide helpful insights to local governments and health authorities and may also be used as a foundation for new public policies by showing the change … Continue reading “Apple Maps releases data trends tool to track COVID-19”