Every holiday season brings a wave of movie tie-ins, but few feel as thoughtfully engineered as Lexus’ reunion with Universal for Wicked: For Good. The anchor :30, “Magic in the
Congrats to our friends at IW Group! From tapping into the power of Kpop to embracing the possibilities of the metaverse, 2021 was a year of extraordinary firsts for IW Group,
Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry.
McDonald’s is teaming up with Indian-American fashion designer and McDonald’s superfan Megha Rao to celebrate Diwali like never before. Diwali is known as the festival of lights, representing the symbolic victory of
In honor of International Women’s Day and as a woman in film, we have created a must watch female-centric film list of the 21st century. Since I was a little
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter of The Standard of
October came in hot, weird, and wonderfully unhinged, precisely the way the ad gods intended. If September was the warm-up, October said, “Hold my beer… preferably Garage Beer, preferably while
French Lick Tourism and PARAGON slow the scroll with “Take Your Time,” a new three-spot campaign created with full-service agency The Basement that swaps flash for feel. Instead of the
If the holiday season is known for anything, it’s delivering ads that fill our hearts (and screens) with warmth—and this December rose to the occasion. From touching family moments to
Connections between generations are deeply cherished in Asian communities, where traditions, values, and skills are passed down as a way of preserving culture and strengthening family bonds. Lexus celebrates these
The American Advertising Federation (AAF) has revealed the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). This year’s honorees include six industry luminaries and corporate icon AT&T. The
McDonald’s is treating fans to an immersive experience that celebrates their most cherished menu items’ iconic appearances in entertainment. Created by Wieden+ Kennedy, the “As Featured In Meal,” is an
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch
The Asian Pacific American community is vast, with multiple ethnicities, languages and identities that are often lumped together causing many Asian subsegments to be overlooked, particularly students when it comes
TBWA\Worldwide was today named 2022 Network of the Year by Ad Age, a global media brand that publishes news, analysis, and data on marketing and media. TBWA was recognized for its
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand Opening Ceremony, to create
In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark
Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global
With President Donald Trump consistently referring to the current novel Coronavirus COVID-19 pandemic as “The Chinese virus,” it’s no wonder the United States has seen an increase in racism, scapegoating
