The Colonel feels the power of love in this Ad of the Week

I was not ready for this. Imagine if you will that I’m sitting on couch, cursing and lamenting my beloved Eagles losing to the… grrr Cowboys, when all of a sudden a new KFC spot appears on my 80-inch screen. In one corner, you have our beloved KFC colonel this time not portrayed by a … Continue reading “The Colonel feels the power of love in this Ad of the Week”

Weird rhymes with beard so it must be Old Spice

Wieden and Kennedy has dipped back into their hat of Old Spice weirdness and get down to “beardness” with the debut of the new Old Spice Beard Collection, the brand’s first-ever beard care lineup to help guys achieve the soft, nourished and sculpted beards of their dreams. And who did Old Spice team up with? … Continue reading “Weird rhymes with beard so it must be Old Spice”

Colin Kaepernick in first ‘Just Do It’ Commercial for Nike

Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman.   This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young athletes … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”

Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign

Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means sacrificing … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”

2018 ADCOLOR honorees and nominees announced

BBDO’s ‘The Talk,’ the poignant Procter and Gamble TVC which just won the Grand Prix at Cannes, leads the nominees for Ad of the Year in the 2018 ADCOLOR awards. The honorees and nominees were announced Wednesday at ADCOLOR Live in the Facebook Live Studios. The announcement took place at the Facebook Live Studios and … Continue reading “2018 ADCOLOR honorees and nominees announced”

Micah Walker joins 72andSunny Sydney as ECD

“I’m genuinely excited to join 72andSunny and help the rest of the team here…” – Micah Walker Great news for Australia. Micah Walker will return to Australia to join 72andSunny Sydney as Executive Creative Director. He will partner with the current leadership team consisting of Mollie Hill, Director of Strategy; Ngaio McCreadie, Director of Operations … Continue reading “Micah Walker joins 72andSunny Sydney as ECD”

Leo Burnett unveils 2018 Cannes Lions predictions

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Last week, Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20 contenders ahead of the 65th Cannes Lions International Festival of Creativity, the industry’s most prestigious global awards show. The festival will be held in Cannes, France, which … Continue reading “Leo Burnett unveils 2018 Cannes Lions predictions”

New faces at Doner LA and Wonderful

Doner LA beefs up McDonald’s team Doner LA announced four senior hires following the recent consolidation of McDonald’s retail and local marketing, where Doner was assigned nearly 1,000 local partners to help bring big-agency strategic and creative firepower down to the co-op and franchisee level. Andrew Lamar joins Doner as a Multicultural Strategist, working across … Continue reading “New faces at Doner LA and Wonderful”

Chance The Rapper, Sandro Miller propel AICP Next Awards

There are certain things you can be sure of when you’re attending an AICP event in LA.

You will see the coolest glasses collection this side of a designer optometrist on Rodeo Drive. You will dance to a DJ spinning old school songs that are so ancient, the sperm and egg that created him had not even connected at the time the song were actually popular. You will see beautiful women killin’ it so hard in their cocktail dresses that they deserve to be ranked by Entertainment Weekly and People’s Red Carpet reporters.

And beards, lots of beards.

Understanding the real world through VR experiences

Empathy is a powerful emotion that advertising often taps into. With the rise of reality experiences — virtual reality, augmented reality, and 360-immersive videos — brands are now finding new ways to create consumer empathy to make their point.

These immersive reality experiences have the ability to place users in someone else’s shoes and connect them to causes in a very real way. Take a look at these examples: