DDB’s Mel Routhier: From Texas intern to Chicago leader

Last month, as reported in Reel Chicago, DDB Chicago promoted Melissa “Mel” Routhier to Executive Creative Director from State Farm Group Creative Director. After spending an hour talking to the former Texan, I can see why. Routhier is funny, inspiring, passionate, and engaging. Her work for State Farm — which includes the Following campaign that … Continue reading “DDB’s Mel Routhier: From Texas intern to Chicago leader”

The Reel Black List: Jonathan Desir, Executive Producer

Jonathan Desir is an Executive Producer at Optimus. He has been involved in post production for over a decade and is president of the board for Free Spirit Media as well. Jon achieved his B.A. in Psychology and minored in Business and Communication at Eastern Michigan University. Aside from studying, he was also involved with … Continue reading “The Reel Black List: Jonathan Desir, Executive Producer”

gyro and Make-A-Wish offer a teaspoon of hope

gyro Chicago/Denver has brought the Make-A-Wish Foundation to life by transforming the organization’s name into the tagline. Make A Wish. This bright, beautiful campaign highlights the foundation’s core idea and heart. Many kids live beyond their illnesses, and a wish granted is often a critical turning point for them. The opportunity to meet a princess … Continue reading “gyro and Make-A-Wish offer a teaspoon of hope”

Laughlin Constable goes “Bucks” wild

A new, retro-flavored, funk-inspired campaign from Laughlin Constable’s in-house production company, Hive, should have Milwaukee Bucks fans cheering and dancing in their arm chairs. With energetic editing, existing footage, and a bouncy, in-your-face, Samuel Jackson style voice-over (Eddie Faura), the work helps the team make a convincing case that they are set to revisit the … Continue reading “Laughlin Constable goes “Bucks” wild”

Schwimmer pushes Skittles for Super Bowl

Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and that person happens to be Marcos Menendez a teenager from Canoga Park, California. According to an agency spokeswoman, Menendez is a real teenager, not a paid … Continue reading “Schwimmer pushes Skittles for Super Bowl”

gyro creates first Sentry spot in over 30 years

In 1984, Ronald Reagan was president. Marvin Gaye passed away. Terms of Endearment won the Oscar for Best Picture. The Celtics beat the Lakers in seven exciting games, and Prince had a little-known hit song called Purple Rain. It’s also around the last time Wisconsin-based Sentry Insurance aired a TV spot. In late December, Sentry … Continue reading “gyro creates first Sentry spot in over 30 years”

WYCC sold for over $100 million less than its worth

The sale of Chicago’s second public TV station may have cost the city college system $130 million, according to the results of a six-month investigation contained in this article. Calculated in terms of potential income, the loss was just one of many negative factors that continue to affect Chicago as a result of the Federal … Continue reading “WYCC sold for over $100 million less than its worth”

12:40 p.m. — Sheila Brown, CineCares Foundation

“It’s a good day,” says Sheila Brown, the Executive Director of the CineCares Foundation. “The interns will receive twelve weeks of on-the-job training.” Brown leads an effort to place young adults from nearby neighborhoods into paid internships at Cinespace. This morning, she learned that the first cohort participating in the foundation’s internship program will be … Continue reading “12:40 p.m. — Sheila Brown, CineCares Foundation”

YMCA dives back into the community with new campaign from Droga5

I love the Y. When I used to live in Barrington IL, most mornings — except the god-awful ones that started at 80 below — began with a 5:30 AM trip to the YMCA, which was right down the street from my house. My daughter Max, was on the Y’s gymnastics team all through elementary … Continue reading “YMCA dives back into the community with new campaign from Droga5”

Explore Media-produced spot goes viral

Explore Media told a classic American tale in a fifteen-second spot that took less than a month to go viral. “The Ultimate Trade-Proof Snack” for GoGo squeeZ — featuring a cast of preteen grade-schoolers and absolutely no dialogue — has racked up 6.7 million views since debuting in mid-July. Together with the corresponding 30-second spot, … Continue reading “Explore Media-produced spot goes viral”

No Limit, Comcast, NBC, charlieuniformtango in news

No Limit Agency has found its new president in industry and current independent consultant, Bryan Van Dyke.

Prior, Van Dyke spent nearly two years as chief operating officer for AutonomyWorks. Before that, Van Dyke was with Razorfish for eleven and a half years where he led client engagement for a decade and served as managing director before his departure in June of 2013.

Founded in 2008 as a social media agency, No Limit Agency bills itself as a “biography agency,” telling brand stories through all communications channels.

rEvolution unites Winnebago and Maddon to get RAW

And here I thought Chicago Cubs manager Joe Maddon lived in the dugout.

Apparently not!

Turns out Maddon and his wife, Jaye, live in a $500,000 Winnebago Grand Tour. During the off-season, the two pal around the country in their spectacular home away from home.

Joe Maddon’s love of RVs became popularized three years ago, when he first introduced the world to his mobile home named, “Cousin Eddie.” It’s derived from the slob Randy Quaid played in the Vacation movies.

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