The Reel 360 team has fond memories of many a celebrity-driven Pepsi Super Bowl spot. Remember Cindy? Britney? Beyonce? We won’t talk about Michael. No. Now we can add comedian/actor Steve Carrell and performers Lil Jon and Cardi B to that list. While Coke plans to offer warm-and-fuzzy pop art on Super Bowl Sunday, the … Continue reading “Steve Carrell is better than “Okaaay” in epic Pepsi spot”
This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday. FCA debuted the seven videos across … Continue reading “FCA blitzes big game spots for digital and social”
Campaign marks “Season of Collaboration” with visionary Nick Knight Just in time for our New Year’s resolutions (that most of us will forget about in a couple of week) Equinox, the global fitness brand and lifestyle leader, today debuted its short film, “Life,” directed by fashion legend, visionary photographer and SHOWstudio director, Nick Knight. According … Continue reading “Equinox launches new 2019 campaign about life”
Earlier this year, we did a story on what we believed to be the oddest pairing we had ever witnessed – Donny Osmond and L’il Yachty for Chef Boyardee. Together, they created the strangest and catchiest rap song that we had heard all year for a brand. Until now. Congrats to Chicago’s mcgarrybowen, who has … Continue reading “Reel Ad of the Week: Kool -Aid”
Phenomenon has a new lead. The “transformation agency” has hired Linda Knight as Chief Creative Officer. The appointment was announced by Phenomenon President Erica Hoholick in a press release. With Knight’s hire, Phenomenon’s rigorous business analytics and outcomes practice is now squared with a formidable, expanded creative department dedicated to elevating the creativity, relevancy and … Continue reading “Linda Knight named CCO of Phenomenon”
Kia Motors America has launched an inspiring new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. Both collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S. About time somebody did. As part of the campaign, Flor de … Continue reading “Kia sings the praises of driven Latina business owners”
Rosie Perez and Ramon Rodriguez kickstarted project to rebuild roofs for Puerto Ricans whose homes were destroyed by Hurricanes Irma and Maria Los Angeles-based nonprofit Today I’m Brave held its 100Roofs Fundraising Gala on Thursday, September 20, 2018 at the Conga Room at LA Live. The Gala, hosted by actors/activists Ramon Rodriguez and Rosie Perez, … Continue reading “Today I’m Brave holds 100Roofs gala for Puerto Rico”
“Old MacDonald” becomes “She-I-O” as Land O’Lakes champions women dairy farmers History was rewritten as “herstory” today as a classic children’s song “Old MacDonald Had a Farm,” got a makeover for the modern age. Vocal powerhouse and soul songstress Maggie Rose and Grammy Award-winning Warner/Chappell songwriter Liz Rose collaborated to reimagine the song, introducing … Continue reading “Land O’Lakes celebrates female farmers with She-I-O”
Legacy Recordings will release Loretta Lynn’s new studio album “Wouldn’t It Be Great” One of the most deeply personal albums of Loretta Lynn’s career will be released on September 28. Comprised entirely of songs written or co-written by Loretta, the album premieres new compositions alongside soulful reinterpretations of enduring classics from her catalog. “This … Continue reading “American music icon Loretta Lynn releases new album”
Producer of movie musicals “Chicago” and “Hairspray” and co-producer of NBC’s “The Sound of Music Live!” dies of complications following surgery Craig Zadan, one of film and TV’s most prolific producers of musicals, has died at the age of 69. Zadan’s death was announced Tuesday by NBC Entertainment Chairman Robert Greenblatt, who called Zadan “my dear … Continue reading “Craig Zadan, prolific stage, TV & film producer, has died”
New Hype Video from SToK and performed by Lil Jon offers personalization – Pumping People Up for Whatever Comes Their Way Consider the Reel360team hyped! SToK, creators of cold brew coffee, has introduced the SToK Hype Experience, a personalized hype-music video that enlists Grammy Award-winning rapper and the King of Hype—Lil Jon—to get people … Continue reading “SToK Cold Brew Coffee gets hyped with Lil Jon”
Last week Marvel Music/Hollywood Records released the Black Panther: Wakanda Remixed digital EP, featuring 5 remixes of tracks from the original motion picture soundtrack composed by Grammy®-nominated composer and songwriter Ludwig Göransson. Göransson produced and remixed two of the five tracks, “Waterfalls” and “Black Panther.” The Black Panther score soundtrack debuted at No. 1 on … Continue reading “‘Black Panther: Wakanda’ remixed EP available digitally”
Prince Anthology: 1995-2010 the most provocative, experimental and soulful music of his career Legacy Recordings, a division of Sony Music Entertainment, is launching its first round of Prince catalog digital releases today, August 17. The first wave of Prince catalog titles to be released through an exclusive agreement struck in June between SME and … Continue reading “Prince Estate Launches First Wave of Prince Catalog”
This last April, Reel Chicago reported that streaming music giant Spotify had teamed with creative collective Saturday Morning to launch Black History is Happening Now. It’s goal was to celebrate and amplify the voices of black artists, creators, and organizations year-round. Popular artist Janelle Monáe kicked off what they referred to as Volume One. Monáe … Continue reading “Spotify continues Black History with Pharrell”
Patrick Figueroa and Rick Utzinger to Lead Creative for Minneapolis Office of Fallon Worldwide Patrick Figueroa and Rick Utzinger were appointed executive creative directors and creative leads for Fallon Minneapolis. The two will support the roster of agency clients and new business efforts. “Patrick and Rick are proven creative leaders who bring energy, smarts and … Continue reading “Fallon Minneapolis names new creative leadership”
Bullitt has signed Drake Doremus Doremus’ latest film Zoe, starring Ewan McGregor and Lea Seydoux, premiered as the 2018 Tribeca Film Festival’s Centerpiece title. On the branded side, Doremus’ short film, The Beauty Inside, directed for Intel and Toshiba, received three Grand Prix awards at the Cannes Lions International Festival of Creativity, and was honored … Continue reading “Bullitt, Bailey Lauerman, Bigger Picture, Deutsch L.A.”
It wasn’t a red carpet event. Try a green carpet. But what else would you expect since Global Green, a national environmental organization headquartered in Southern California, was throwing their 15th annual Pre-Oscar gala fundraiser? And I got to meet astronaut Buzz Aldrin. In a rocket suit. Goal complete. The organization hosted its 15th annual … Continue reading “Global Green’s annual pre-Oscar celebration”
Robert (Rob Diggy) Morrison is an established yet emerging multi-talented composer / producer and a Grammy-certified arranger having earned accolades through his remix piano-keyboard work on Beyonce’s “Crazy In Love.” His storehouse of knowledge not only brings skill and expertise, but flair to everything he puts his hands on. Robert is known as the sixth … Continue reading “The Reel Chicago Black List: Rob Morrison, Composer”
LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director. As Head of Brand, Parseghian will report to Anson Sowby, Co-founder & CEO, and take lead new business efforts and manage current accounts including AECOM, Netflix and Mike’s Hard Lemonade. He joins the agency … Continue reading “Parseghian and Ginos to charge Battery”
There is no doubt that reality TV sells. But, if I’m being honest here, advertising has not done a really good job at mimicking “reality-like” situations when it comes to spots. Many times they feel forced. However, Leo Burnett has succeeded thoroughly with a new Capri Sun campaign starring Grammy-winning singer/songwriter John Legend. With a … Continue reading “Burnett makes Capri Sun “Legendary””
