Ogilvy bolsters creative team with key hires

Ogilvy is bolstering the creative and technology teams in its flagship New York office with several new hires and promotions. WeiWei Dong and Isaac Silverglate have joined the agency as global executive creative directors on Instagram, which named Ogilvy its lead agency partner in 2019, while Della Mathew has been promoted to executive creative director. … Continue reading “Ogilvy bolsters creative team with key hires”

Mike Davidson joins Burnett as Head of Production

Beginning February 10, Mike Davidson will join Leo Burnett Chicago as executive vice president, head of integrated production. Most recently, Davidson was head of integrated production at Wieden+Kennedy Portland, where he worked on brands including Old Spice, Kentucky Fried Chicken and Nike, and helped produce music videos for rock bands Portugal. The Man and Real … Continue reading “Mike Davidson joins Burnett as Head of Production”

Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.

Pepsi confirmed Hip Hop legend Missy Elliott and Grammy-nominated R&B singer H.E.R. will co-star in its new Pepsi Zero Sugar commercial airing during Super Bowl LIV. Missy and H.E.R. wrote and collaborated for the first time ever, on a new, reimagined version of the iconic Rolling Stones rock song, Paint it Black. Their collab with … Continue reading “Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.”

It’s “Hammer Time” for Cheetos Super Bowl teaser

Rather than show audiences the entire spot, brands are now beginning to create Super Bowl teasers for the big game. This new one for Cheetos Popcorn from Goodby Silverstein & Partners  is popping back into the Super Bowl with a 30-year-old smash song from OG rapper MC Hammer. Cheetos’ new ready-to-eat Popcorn brings the legendary taste of … Continue reading “It’s “Hammer Time” for Cheetos Super Bowl teaser”

Pepsi rings in new decade w/first tagline in 20 years

With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement.  Clearly appealing to the TikTok audience, the brand has debuted “That’s What I … Continue reading “Pepsi rings in new decade w/first tagline in 20 years”

Doritos new flavor – No logo, no name

According to research, Generation Z, defined as ages 8 – 22, doesn’t respond to advertising. Even when brands play a bigger role than ever in our lives, the “Netflix and chill” squad simply ignores overt advertising. What’s a leading tortilla chip to do? If you’re Doritos you discard your logo and name and pray the … Continue reading “Doritos new flavor – No logo, no name”

Forman joins David&Goliath as Chief Strategy Officer

Friday, David Angelo, founder and chairman of integrated creative agency David&Goliath, announced the appointment of Laura Forman as chief strategy officer. Reporting directly to Angelo, Forman will lead the agency’s strategy practice across D&G’s client base and will help usher in D&G’s next generation planning function as both a business strategist and a creative planner. … Continue reading “Forman joins David&Goliath as Chief Strategy Officer”

Winter returns to Leo Burnett Group Detroit as CCO

Today, congrats are in order for Bob Winter as he was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio. He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative officer … Continue reading “Winter returns to Leo Burnett Group Detroit as CCO”

Jogger brings on Diana Cheng as Head of Production

Jogger announced the addition of Diana Cheng as Head of Production for the company’s Western offices. Cheng joins the studio with over a decade of visual effects expertise producing VFX for such noted projects as Nike “Equality” Directed by Melina Matsoukas, and the AICP Show honoree Nike “Vapor Trail” directed by Mark Zibert both for … Continue reading “Jogger brings on Diana Cheng as Head of Production”