To get people in the spirit of playing its Cash Multiplier Series of Scratch-Offs, the New York Lottery is giving people the chance to multiply their winnings—and the drama— up to 100 times with every win. The latest campaign, created in partnership with McCann New York, leans into a well-known genre of daytime television, featuring … Continue reading “New York Lottery ups drama in Dutchess County”
Aaaand Awards Season has begun. Actually, it began last year, but now we have nominations. The Motion Picture Sound Editors today revealed the nominations for its 70th annual Golden Reel Awards in categories spanning feature film, television, animation, computer entertainment and student productions with Everything Everywhere All At Once Top Gun: Maverick and Elvis among the nominees. … Continue reading “Everything Everywhere leads Golden Reel noms”
The holidays usher in a sense of giving, sentimentality, family, and festivities. And to help Chevrolet celebrate the season and drive home this narrative, creative content studio AFX Creative has helped illuminate the automaker’s heartwarming campaign dubbed “Mrs. Hayes.” Centered around the charming namesake character, her ‘57 Chevy Nomad, her family, and neighborhood, and the wealth of … Continue reading “AFX Creative infuses post-magic into Mrs. Hayes”
The Global Best of the Best Effies were unveiled alongside the 2022 Global Multi-Region Effies at the Global Effie Celebration, which was held virtually on December 6. Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual … Continue reading “Crayola wins top honors at Global Best of Effies”
The American Advertising Federation (AAF) announced today the inductees for its 72nd Class of the Advertising Hall of Fame. Seven individuals, along with Unilever, will be honored. These honorees were elected by the Advertising Hall of Fame Council of Judges and is the highest distinction in the industry. The announcement was celebrated during the Closing … Continue reading “AAF announces Hall of Fame inductees”
Accomplished visual director Joshua Kissi delivers a nostalgic :60 TV spot and a 5-minute short film for Chevrolet reinforcing connections people share among family, community, and of course, their car. This year’s holiday spot, created by agency partner, Commonwealth//McCann and titled “Mrs. Hayes,” aired during NFL football on Thanksgiving. Chief Marketing Officer at Chevrolet Steve Majoros … Continue reading “Chevrolet delivers heart-warming holiday spot”
The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known. The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”
Content development and production company Rodeo Show is excited to announce the signing of award-winning British director Jamie Lane for commercials and branded content in the US. An accomplished director with a singular talent for comedy, Lane is known for his ability to draw authentic, real-life performances from his keenly-chosen actors. He has directed for … Continue reading “Director Jamie Lane signs with Rodeo Show”
Mangroves are super trees that do so much for us and our world – like sucking up and storing carbon from our air, protecting us from storms, and filtering pollution out of the ocean. But mangroves have a PR problem: unlike better-known environmental causes such as coral reefs and kelp forests, most people have never … Continue reading “Minecraft turns players into Mangrove Enthusiasts”
Hot on the heels of its third anniversary, Berlin and LA-based production company Akkurat Studios, has announced three new signings for commercial representation in the German market. Further enhancing the studio’s creative chops is the addition of award-winning Lauren Sick, Filip Engstrom, and Alan Masferrer. Co-founder Rocco Kopecny in a statement notes, “Searching for new talent isn’t … Continue reading “Akkurat Studios welcomes three new directors”
ASOS, the online destination for fashion-loving 20-somethings, recently revealed a new campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. The campaign, created by talent across McCann Worldgroup, including McCann Paris and Gotham New York and directed by the award-winning team We.Are.From.LA., pulls inspiration from the ways the many screens of today encourage unique, … Continue reading “ASOS launches “Feed Your Style” campaign”
He was the icon who coined, “Just Do It” for NIKE. Advertising legend Dan Wieden “did it” all and now he is gone. The creative leader behind NIKE’s famous “Just Do It” tagline and co-founder of advertising giant Wieden + Kennedy passed away last Friday. He was 77. According to an obituary shared with NBC affiliate KGW … Continue reading “Advertising legend Dan Wieden passes at 77”
Prada has announced the worldwide launch of Prada Paradoxe, the new women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson (Harry Potter Franchise, This is the End, Little Women), who plays both the starring role in the film short and makes her directorial debut in realizing the … Continue reading “Emma Watson stars in and directs new Prada film”
DDB Worldwide has named Alex Lubar Global President & Chief Operating Officer. This appointment is a strategic move to further strengthen DDB’s global leadership team under Global CEO, Marty O’Halloran. Lubar joins DDB Worldwide with extensive global leadership credentials. Currently President, McCann North America, Lubar joined McCann in 2012 and held several regional leadership roles during the … Continue reading “DDB names Alex Lubar Global President & COO”
Ulta Beauty, the nation’s largest beauty retailer, today revealed Beauty&, a 360-campaign designed to move the industry forward, widen the lens of beauty and inspire all to reclaim beauty on their own terms. The campaign, created in partnership with McCann, includes creative work, the brand’s first-ever podcast, a limited-edition t-shirt collection developed in partnership with designers Meena Harris, Timothy … Continue reading “Ulta Beauty celebrates beauty as force for good “
With over 13,000 tax jurisdictions in the United States, an ever-changing array of tax laws and a myriad of special case scenarios, remaining tax-compliant can be a major source of stress for businesses. Avalara’s software aims to change that in a new campaign from 215 McCann. Avalara’s software automates tax compliance processes, freeing businesses of … Continue reading “Avalara makes compliance less taxing”
Durable Goods Director Sam Ciaramitaro recently teamed up with Detroit-based agency Commonwealth to produce “Corvette Academy,” a digital campaign introducing the all-new 2023 Corvette Z06. The four-part series celebrates Corvette’s 70-year legacy, with an in-depth look at the ultimate supercar and its new place on the world stage. From full-throttle shots of the Z06 on … Continue reading “Director Sam Ciaramitaro revs up Corvette Academy”
Bicoastal production company Durable Goods is adding award-winning Australian director Karima Asaad for commercials and branded content in the US. From still photography to live-action, Asaad’s electrifying and unconventional portfolio spanning advertising and photojournalism has earned her a reputation as one of the most intriguing and eye-popping visual talents down under. Durable Goods marks her … Continue reading “Director Karima Asaad joins Durable Goods”
As All-Star Weekend approaches, we’re reminded that half of American kids play baseball and softball. But less than half understand data. However, the ability to read, work with, and communicate using data will be the most in-demand job skill by 2030. To get kids ready for their future, SAS relied on kids’ love of the game to … Continue reading “SAS’s Batting Lab improves kids’ swings while coaching data”
For Dodge, the latest collaboration between director Sean Thonson of Supply & Demand and Union Partner/Editor Einar can best be described as a scorched-road sheet metal anthem, a tribute to the “smoking tire, the S-curve, and the spin turn.” Created via Doner, “HWY 93” imagines a highway that stretches across the 93 days of summer. … Continue reading “Union’s Einar gets muscular on “HWY 93” for Dodge”
