As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its “2036 Hopefuls” campaign. Created by TBWA\Media Arts Lab, the Apple campaign features photographs of young athletes
The year’s top advertising talents were celebrated at the AICP Awards gala held at The Museum of Modern Art (MoMA) in New York. Since its inception in 1992, the AICP
FCB New York emerged as the top winner at The One Show 2024, claiming 14 Gold Pencils and leading a competitive field of entries from 50 countries. The announcement came
The anticipation builds as the AMP Awards for Music & Sound approaches its eleventh annual event, slated for May 15 at Sony Hall in New York City. With the Shortlist
In a delayed ceremony due to Hollywood strikes, Apple’s acclaimed accessibility spot, “The Greatest,” secured the 2023 Emmy Award for outstanding commercial on Sunday night. The ceremony, postponed by four
Some people love Apple. And some people hate Apple. For 2023, the Reel 360 News Team fell on the love side as the brand has been crowned as Reel 360
In keeping with its trademark minimalist approach, Apple has launched a holiday campaign featuring billboards that showcase the iconic white bags associated with its products, adorned with holiday bows. Titled
Apple’s holiday film, “Fuzzy Feelings,” continues the tech giant’s tradition of blending the physical and digital worlds through compelling storytelling and music. The four-minute ad, directed by Hungry Man’s Lucia
Apple has officially introduced its latest iPhone 15 Pro Max in a high-energy promotional video featuring Grammy winner Olivia Rodrigo. The handset was unveiled during a gala event held at
Winners for the 2023 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at MoMA. The
The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the
Independent creative company Mother announced today that Jed Cohen has been elevated to Co-ECD of the Los Angeles office, alongside creative partner and Co-ECD Simon Bruyn, who was promoted to the role
Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe
Apple is continuing its journey to help the world understand why privacy matters in the latest ‘Privacy. That’s iPhone’ campaign from TBWA\Media Arts Lab. In the latest installment, Apple teams up
Timothée Chalamet, who is currently eating up the silver screen (literally) in the acclaimed Bones and All, and will again star in the sequel to Dune coming later this year,
Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab. Directed by award-winning director Peng Fei, Through the Five
I love advertising. No, really. Even in this day and age of advertising-free streaming, I do love seeing the genius and hard work of an agency, a creative team, and
This Christmas, Apple celebrates the joy of shared experiences with the all-new AirPods Pro and its audio-sharing feature. The AirPods audio sharing feature pairs two sets of AirPods to an
John Hunt, Global Creative Chair at TBWA\Worldwide, co-founder of the internationally recognized South African agency TBWA\Hunt\Lascaris, and award-winning author and playwright, will be inducted into The One Club for Creativity’s
Creative agency Swift, a female-founded and led Wunderman Thompson company, has appointed Ned McNeilage as Chief Creative Officer. Ned’s appointment comes on the heels of solid growth for Swift over
