Smashburger scorches Chicken Sandwich Wars

To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off.  Rather than just accepting that reality, the team leaned into it by making the captions startling enough … Continue reading “Smashburger scorches Chicken Sandwich Wars”

The Chicken Sandwich wars are back on

Remember that #thechickensandwichwar Reel 360 covered? If you’ve forgotten, last August, Miami-based Popeyes introduced a chicken sandwich to its menu that became wildly popular and the QSR poked fun at rival Chick-fil-A. Demand was so great that the brand sold out of the mouth-watering sandwich much quicker than expected. The resulting public demand led to … Continue reading “The Chicken Sandwich wars are back on”

Aussie stars in spotlight at Australians in Film Awards

Last night, The Australian film industry turned out in style for the 8th Annual AiF Awards Gala and Benefit Dinner tonight at Intercontinental Century City. The annual star-studded Awards Gala and Benefit Dinner celebrates the achievements of Australian entertainment professionals and supports the foundation’s mission to usher Australian filmmakers into the international market. In an … Continue reading “Aussie stars in spotlight at Australians in Film Awards”

The ‘Chicken Sandwich Wars’ will leave you fried

There is major beef going on between Popeyes and Chick-fil-A. Actually, chicken. In the vein of great fights like “The Thrilla in Manilla,” “The Hatfields and The McCoys” and “Trump vs Anyone else” we now are in the midst of the “Great Chicken Sandwich Wars.” And the weapons being used – Twitter memes. It all … Continue reading “The ‘Chicken Sandwich Wars’ will leave you fried”

Beer Wars continues with new Coors Light “smart” tap

Take that, Bud Light! The ongoing war between Bud Light, Miller Lite and Coors Light has taken a new turn as Coors Light will debut the world’s first smart beer tap handle powered by Bud Light negativity. Each time Bud Light talks about Coors Light on social or broadcast media, the tap handle illuminates, signaling … Continue reading “Beer Wars continues with new Coors Light “smart” tap”

Mara & Pegg in negotiations to star in ‘Inheritance’

Highland Film Group launched foreign sales at the American Film Market this week Highland Film Group announced at the AFM that Kate Mara (Megan Leavy, The Martian, House of Cards) and Simon Pegg (Mission Impossible, Star Trek, The Cornetto Trilogy) are in negotiations to star in the high-stakes thriller Inheritance, with British helmer Vaughn Stein … Continue reading “Mara & Pegg in negotiations to star in ‘Inheritance’”

Giantstep: Creates epic trailer for Quantum Knights

Creative technology company Giantstep recently partnered with Tokyo-based LINE Games and Space Dive Games to create a CG trailer for Quantum Knight, a new online third-person shooter game set in a medieval fantasy world where magic and firearms exist. Giantstep handled the project from start to finish, including story planning and look development, animation, VFX, lighting, and composition, … Continue reading “Giantstep: Creates epic trailer for Quantum Knights”

Old: Universal releases trailer for Shyamalan film

Finding a lost pair of sunglasses at the beach isn’t that odd, but once you see a rapidly decomposing body, you should maybe haul ass off that beach. This summer, visionary filmmaker M. Night Shyamalan unveils a chilling, mysterious new thriller called Old. The film is about a family on a tropical holiday who discover … Continue reading “Old: Universal releases trailer for Shyamalan film”

Summer Movie Guide: 2021 edition

2020 was a really challenging year for everyone, but especially so for everyone involved in movie production. With everything “opening up” again all over the nation this summer, movie fans are flocking to the theaters in an attempt to achieve some level of normalcy. We’ve got your rundown of movies you can expect to see … Continue reading “Summer Movie Guide: 2021 edition”

Telly Awards: 2021 winners announced

The Telly Awards have announced this year’s winners, including Jennifer Garner’s Pretend Cooking Show series, RadicalMedia’s Crime Scene: The Vanishing at the Cecil Hotel documentary series, Partizan’s Fantastic Voyage campaign, and much more. Under this year’s “Your Stories Defy The Limits” theme, standouts encompass the artistic and technical innovations that have surfaced in direct response … Continue reading “Telly Awards: 2021 winners announced”

Lin-Manuel Miranda on In The Heights neighborhood

“The whole thing is a love letter to this incredible neighborhood. It’s a first chapter in so many stories—American stories start here.” Lin-Manuel Miranda is effusive when he talks about Washington Heights, the neighborhood that is his home—up in the northernmost part of Manhattan, beginning at 155th Street and stretching for nearly 40 blocks. But … Continue reading “Lin-Manuel Miranda on In The Heights neighborhood”

Disney+ celebrates May the 4th with Bad Batch premiere

On May the 4th, otherwise known as Star Wars Day, Disney+ will release a brand-new original Star Wars series, Star Wars: The Bad Batch a first-of-its-kind Star Wars-themed short from The Simpsons; and multiple themed cinematic experiences in celebration of a galaxy far, far away. Star Wars: The Bad Batch follows the elite and experimental clones of the Bad Batch … Continue reading “Disney+ celebrates May the 4th with Bad Batch premiere”

Amazon renews Invincible for two more seasons

If you are not watching Invincible, you are missing the best superhero series on TV. Animated or live. In advance of its highly anticipated April 30 Season 1 finale, Amazon Studios today announced it has renewed Robert Kirkman’s (The Walking Dead) hour-long, adult animated series Invincible for a second and third season. Invincible is an hour-long, adult animated superhero show that … Continue reading “Amazon renews Invincible for two more seasons”

Mermaid Perry wants you to ‘Stay Fabulous’ in Las Vegas

To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, ‘Stay Fabulous’. This exciting campaign debuted during The Academy Awards broadcast on Sunday, April 25, and pioneers a new approach … Continue reading “Mermaid Perry wants you to ‘Stay Fabulous’ in Las Vegas”

Cousin Itt, Felix Silla pases at 84

The original 1960’s Addams Family lost their beloved, gibberish speaking, exceptionally hairy Cousin Itt. Felix Silla passed on April 16, 2021 from pancreatic cancer at age 84 in Las Vegas, according to a tweet from Gil Gerard, who co-starred with him on the 1979-81 NBC series Buck Rogers in the 25th Century. “Felix died just … Continue reading “Cousin Itt, Felix Silla pases at 84”

It’s Toons vs Goons in first Space Jam trailer

Welcome to the Jam! Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event Space Jam: A New Legacy, from director Malcolm D. Lee and an innovative filmmaking team including Ryan Coogler and Maverick Carter. This transformational journey is a manic mashup of two … Continue reading “It’s Toons vs Goons in first Space Jam trailer”

‘Nomadland’ takes top prize at Producers Guild Awards

As begin to place our bets on what will win at the Oscars, we now have two pretty safe wagers – Ma Rainey’s Chadwick Boseman for Best Actor and now, Nomadland for Best Picture. The Producers Guild of America Awards awarded Chloé Zhao’s opus with their top prize. The film rode past Emerald Fennell’s Promising … Continue reading “‘Nomadland’ takes top prize at Producers Guild Awards”

Complete list of Grammy winners

The 63rd annual Grammys are a wrap. Despite an expected scant audience, the show hosted by The Daily Show’s Trevor Noah, boasted electrifying, live and pre-recorded, performances from Bad Bunny, Harry Styles, Taylor Swift, Dua Lipa, BTS, Billie Eilish, Post Malone and Megan Thee Stallion. And dang Megan, Reel 360 now understands WAP. Mind blown. Yeah the winner … Continue reading “Complete list of Grammy winners”

REVIEW: Sound of Metal is haunting in its silence

Not for the faint hearted, Darius Marder’s Sound of Metal stars Riz Ahmed (Nightcrawler, Rogue One: A Star Wars Story) as Ruben, a punk metal drummer who experiences a sudden onset of hearing loss. Through Ahmed’s raw and inward performance, we are drawn into a battle with a man in denial at first, and then … Continue reading “REVIEW: Sound of Metal is haunting in its silence”

Squeak E. Clean taps Michael Gross as Los Angeles ECD

Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing work from Squeak E. Clean Studios’ West Coast office, MG will collaborate with the company’s talented team of producers, creative directors and artists to continue to bolster strategic … Continue reading “Squeak E. Clean taps Michael Gross as Los Angeles ECD”