Today, Anheuser-Busch (A-B) unveiled its mega-charged advertising strategy honed from decades of experience as one of the Super Bowl’s most creative and iconic advertisers. The strategy prioritizes connecting with beer drinkers and fans wherever they are and will show up within the game itself via the traditional ads fans have come to expect, as well … Continue reading “A-B reveals starting line-up for Super Bowl”
The One Club for Creativity has announced the top global creatives who will serve as judges for The One Show 2023, now celebrating its 50th year. Nearly 300 leading creatives from 40 countries will judge work from around the world. Juries are still being assembled, a sampling of the gender-balanced jury to date includes global creative leaders such as: Tina … Continue reading “One Club announces jury for 2023”
The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known. The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”
Interpublic Group has announced that Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Kristen assumes the global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains chairman, MullenLowe … Continue reading “Kristen Cavallo rises to Global CEO, MullenLowe”
With the US Open set to begin on August 29 in Flushing Queens, Santander Bank is serving up a tennis-inspired campaign including a new 60-second spot, “What Would Rafa Do?” The new ad brings to life the Spanish tennis legend’s, Rafa Nadal, story of grit, perseverance and determination while highlighting Santander’s own commitment to helping people … Continue reading “Rafa Nadal stars in Santander’s new campaign”
The American Advertising Federation (AAF), the “unifying voice in advertising,” announced today that it will induct eight new honorees into its Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals 40 years of age or under who are helping to lead the industry forward. AAF ceremonies will take place on November 16, 2022, at … Continue reading “AAF announces 8 inductees for 30th AHOA celebration”
Friday morning, SCOTUS issued its most consequential decision in decades by overturning the landmark decision Roe v. Wade. The devastating blow not only shook the United States, but is being felt across the world – most notably at Cannes Lions International Festival of Creativity. In May, court’s opinion, drafted by Justice Samuel Alito was leaked to … Continue reading “Cannes Lions: Agencies react to Scotus decision”
Mastering messes, conquering chaos, and pummeling paperwork. DoorDash can help. DoorDash is showing how it can assist in conquering everyday “stress monsters” with a dance-tastic new campaign from Hard Work Club called “Dancing With My Stress.” It is the Toronto-based agency’s first work for DoorDash since being awarded the account late last year. The campaign … Continue reading “DoorDash dances its way into consumer hearts”
Tamika Lamison, Executive Director of the Commercial Directors Diversity Program (CDDP), today announced the five Fellows who have each been awarded $25,000.00 stipends to produce spec spots during the Program’s 2022 cycle. The Fellows are: MG ‘Grace’ Evangelista, Alexander Gilbert, Rhym Guisse’, LJ Johnsn and Andrew Rhee. According to Lamison, almost 700 Directors applied to … Continue reading “CDDP announces finalists and 5 new fellows”
Austin-based TBD Post is making plans for expansion by adding two industry veterans and sales representation to its team. TBD Post Founders Brandon Thomas, Partner/Colorist, and Ted Griffis, Partner/Editor, are making these announcements as they enter their 10th year in the Austin market. Griffis and Thomas have been steadfast in creating a cutting-edge studio with … Continue reading “TBD Post Welcomes Post Veteran Ron Rendon”
Professional basketball players–and one confident CarMax sales associate–showcase faster offers in the latest satirical spot from our friends at The Martin Agency, produced by Valiant Pictures. The ad follows four years of legacy “Call Your Shots” campaigns alongside the NBA and WNBA, with a twist: what looks like a promo for an upcoming high-octane basketball … Continue reading “Basketball stars, CarMax sales associate showcase fast offers”
Say that headline three times fast. Since his debut in 1999, the Geico Gecko has loved a good co-star. We have seen Martin (his real name) team up with Heidi Black, The Angry Birds, Pinocchio and the Avengers. Who could it be this time? Our friends at The Martin Agency say he’s in for a … Continue reading “Geico Gecko gets gamified in new Twitch campaign”
Design-centered animation and content creation studio Hue+Cry, has announced its new partnership with creative management company Hustle for East Coast representation. Hue+Cry, led by executive producer Scott Friske and creative director Matt Darnall, will work closely with Andrew Michaeloff, partner at Side Hustle, which is part of the Hustle bicoastal network led and founded by … Continue reading “Hue+Cry has Side Hustle on the East Coast”
Busch Light and Grammy Award-Winning Saxophone legend, Kenny G, are coming together in what is sure to be the smoothest advertisement in Super Bowl History. The spot comes on the heels of a tremendous hot streak for Busch Light, as popularity soars not only in the Midwest, where Busch Light is the gold standard for … Continue reading “Busch Light and Kenny G head for Super Bowl Mountains”
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “2021 in Review: The best ad campaigns”
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”
The latest spot by GEICO, from The Martin Agency, will have you thinking of safeguarding your windows. Your planters on the patio. And anything else that might not be bolted down. Why? Everybody’s favorite flightless flock has found its way back to your screens. That’s right, Angry Birds, the mobile game characters developed by Rovio … Continue reading “GEICO goes head-to-head with Angry Birds”
In its first additions to the company’s roster since Owner/Director Steve Giralt founded it five years ago, The Garage has signed three new tabletop directors on the heels of moving into a new and larger production studio in Industry City Brooklyn. Award-winning directors Ronald Koetzier, Charles Nordeen, and Shanghoon have joined Giralt as part of … Continue reading “The Garage expands with new stages, adds three new directors”
DoorDash has announced its first-ever dedicated DashPass creative campaign titled “DashPass Pup” that cements DashPass as the must-have, all-access pass to the best of your neighborhood. Inspired by the amount of time people were spending with their pets while working from home, and now for some a start to return to the office, the spot … Continue reading “New DoorDash DashPass campaign offers Busch Beer Dog Brew”
Global production studio Moving Picture Company (MPC) today announced the addition of award-winning Creative Director Matt Pascuzzi to its executive leadership team. Previously at Framestore, Pascuzzi joins MPC’s New York studio, headed by Managing Director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and brands. In the new … Continue reading “Creative Director Matt Pascuzzi joins Moving Picture Company (MPC) “
