In quick response to sudden volatility in the advertising and design industries brought on by the coronavirus pandemic, The One Club for Creativity has launched The One Club COVID-19 Jobs Board, a free resource for connecting people seeking work globally with agencies, design studios, production companies and brands looking to fill open positions. The free service is … Continue reading “One Club offers free Jobs Board during COVID-19 crisis”
Beans, beans good for the… revenue. Bush Brothers & Company, the iconic family-owned bean company, announced that Minneapolis-based Carmichael Lynch will serve as the new Strategic Lead Agency, leading strategy and creative development for the full brand portfolio. “We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to … Continue reading “Carmichael Lynch named AOR for Bush Bros”
Coming off a successful Los Angeles panel and party, which you can see photos of here, The AICP Next Awards motor into The Detroit Historical Museum tomorrow, August 1. The popular program, which has made Detroit a regular stop since 2013, kicks off with keynote speaker Jeff Beverly EVP, Global Director of Content, Commonwealth/McCann. Beverly … Continue reading “AICP Next Awards motor into Detroit”
This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday. FCA debuted the seven videos across … Continue reading “FCA blitzes big game spots for digital and social”
Zion & Zion, one of the Southwest’s top ranked full-service advertising agencies, added award-winning industry veteran and creator of the Geico Gecko Ken Spera to its executive team as Creative Director. Spera brings more than 25 years of experience to Zion & Zion team whose clients include ARS/Rescue Rooter, Bank 34, BARD BD, Barro’s Pizza, … Continue reading “Geico Gecko creator Ken Spera joins Zion & Zion”
Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Last week, Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20 contenders ahead of the 65th Cannes Lions International Festival of Creativity, the industry’s most prestigious global awards show. The festival will be held in Cannes, France, which … Continue reading “Leo Burnett unveils 2018 Cannes Lions predictions”
FCB “gets cooking” with GE Appliances Louisville, KY-based GE Appliances has chosen FCB Chicago as its creative AOR to handle advertising, digital, social and shopper marketing. The agency beat out incumbent BBDO, Ogilvy & Mather, McCann and MullenLowe in a competitive review that began last November, just 18 months after Chinese manufacturer Haier bought the … Continue reading “Busy week of account moves led by FCB & GE Appliances”
Maybe it’s our imagination, but it seems like we have not had too many opportunities this year to report good news out of 35 West Wacker Drive. It seems like all we have had to share is this creative leaving or an account gone. Well, today that changes for The Reel as we have some … Continue reading “Serta names Leo Burnett new creative agency”
Well the sauce is going to get a little less special for some of McDonald’s regional agencies.
According to Ad Age and Agency Spy reports, as well as confirmed by a Los Angeles creative recruiter, the Chicago-based fast food giant is looking to consolidate more of its advertising at We Are Unlimited, the dedicated Omnicom agency.
This will be accomplished by greatly reducing the number of creative agencies handling marketing for cooperative franchise groups that operate throughout the United States.
Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.
The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.