The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. This debuts nearly 10 years to the day from the launch of the … Continue reading “Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’”
Oscar-winning creative studio Framestore announced today that it has bolstered its Los Angeles team by appointing Michael Scarcella as Head of Operations, Dan Roberts and Pete King as Executive Producers, and Carla Attanasio as Senior VFX Producer. Reporting directly to Los Angeles Managing Director, Duncan Burbidge, Scarcella will be responsible for overseeing teams across client … Continue reading “Framestore grows team w/vet EPs and producers”
In quick response to sudden volatility in the advertising and design industries brought on by the coronavirus pandemic, The One Club for Creativity has launched The One Club COVID-19 Jobs Board, a free resource for connecting people seeking work globally with agencies, design studios, production companies and brands looking to fill open positions. The free service is … Continue reading “One Club offers free Jobs Board during COVID-19 crisis”
Beans, beans good for the… revenue. Bush Brothers & Company, the iconic family-owned bean company, announced that Minneapolis-based Carmichael Lynch will serve as the new Strategic Lead Agency, leading strategy and creative development for the full brand portfolio. “We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to … Continue reading “Carmichael Lynch named AOR for Bush Bros”
Coming off a successful Los Angeles panel and party, which you can see photos of here, The AICP Next Awards motor into The Detroit Historical Museum tomorrow, August 1. The popular program, which has made Detroit a regular stop since 2013, kicks off with keynote speaker Jeff Beverly EVP, Global Director of Content, Commonwealth/McCann. Beverly … Continue reading “AICP Next Awards motor into Detroit”
This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday. FCA debuted the seven videos across … Continue reading “FCA blitzes big game spots for digital and social”
Zion & Zion, one of the Southwest’s top ranked full-service advertising agencies, added award-winning industry veteran and creator of the Geico Gecko Ken Spera to its executive team as Creative Director. Spera brings more than 25 years of experience to Zion & Zion team whose clients include ARS/Rescue Rooter, Bank 34, BARD BD, Barro’s Pizza, … Continue reading “Geico Gecko creator Ken Spera joins Zion & Zion”
Maybe it’s our imagination, but it seems like we have not had too many opportunities this year to report good news out of 35 West Wacker Drive. It seems like all we have had to share is this creative leaving or an account gone. Well, today that changes for The Reel as we have some … Continue reading “Serta names Leo Burnett new creative agency”
Well the sauce is going to get a little less special for some of McDonald’s regional agencies.
According to Ad Age and Agency Spy reports, as well as confirmed by a Los Angeles creative recruiter, the Chicago-based fast food giant is looking to consolidate more of its advertising at We Are Unlimited, the dedicated Omnicom agency.
This will be accomplished by greatly reducing the number of creative agencies handling marketing for cooperative franchise groups that operate throughout the United States.
Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.
The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.