I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
For the first time in its history, Instacart’s stepping onto the Super Bowl advertising stage—and it’s bringing some of the most legendary brand mascots along for the ride. The grocery
Instacart is making a splash with its first-ever Super Bowl ad, teased today with a behind-the-scenes video featuring HEINZ Wiener Dogs, the Pillsbury Doughboy, and the iconic Old Spice Guy,
Choosing the best ads of 2024 is like picking your favorite child—if your children were wildly creative, emotionally charged, and sometimes unexpectedly hilarious. This year, brands pulled out all the
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Levi’s has announced an exciting new global campaign featuring superstar Beyoncé, titled Reiimagine. The campaign draws on both Levi’s rich heritage and Beyoncé’s cultural influence, merging classic styles with a
Deion “Coach Prime” Sanders was drafted by and played for The Atlanta Falcons from 1989 – 1993. He also retired as a Baltimore Raven after the 2004 season. As Eagles
Juniper Networks, a leading innovator in networking technology, has announced the launch of its new brand campaign and platform, “The Now Way To Network,” featuring acclaimed actress Christina Hendricks. This
As the 2024 Cannes Lions International Festival of Creativity approaches, the anticipation within the advertising and creative industries is palpable. This year promises to be especially exhilarating, with an unprecedented
If you stick around long enough, you’ll see things come full circle. That’s exactly what’s happening with Gatorade, the world’s leading sports drink. I worked on the brand from 1998
Just like Jack Box, hip hop artist Ice Cube is a West Coast legend, exuding a cultural presence and consumer appeal that perfectly complements the lively, late-night atmosphere we all
FCB New York emerged as the top winner at The One Show 2024, claiming 14 Gold Pencils and leading a competitive field of entries from 50 countries. The announcement came
Yesterday, the Indiana Fever’s Caitlin Clark made her highly anticipated debut on the newly designed floor at Gainbridge Fieldhouse. While it was a loss and Clark only scored 9 points,
Caitlin Clark, the Indiana Fever rookie, is already making waves in the marketing world with deals from Gatorade, State Farm, and Nike. As she prepares for her WNBA debut, Gatorade
DIRECTV’s latest campaign extension, “Bird Ballparks,” is an imaginative collaboration with legendary pitcher Randy Johnson and offers a fun and unexpected twist on the brand’s ongoing “For The Birds” campaign,
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like Quality Meats Managing Director,
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like EP/Head of Business Development
DIRECTV is making a splash with its latest campaign titled “For The Birds,” showcasing the innovative DIRECTV Gemini device and featuring two disgruntled pigeon spokebirds voiced by Golden Globe-winning actors
Multi-faceted creative production studio LOBO has announced the promotion of Su Constantine to the position of Executive Producer, marking a significant milestone in the company’s leadership and creative direction. Constantine’s
Professor Adrian Bejan presents an argument based on the physics of neural signal processing. He hypothesizes that, over time, the rate at which we process visual information slows down, making
