Presenting the 2019 – 2020 Fall TV Preview

1+ Now that we have bid farewell to The Big Bang Theory, we can now look forward to the 2019-2020 TV season. Last week was a long, entertaining presentation of upfronts where the networks paraded out the stars of returning and new shows to advertisers. Lots of questions do arise. Will Fox still deliver quality … Continue reading “Presenting the 2019 – 2020 Fall TV Preview”

The Reel Black List: Kevin Miles, Storyteller

6+ “The work I have always been most proud of, is that which supports, promotes and improves the human condition.” North Carolina-based Kevin Miles has worked as a writer and creative director for, and with, some of the top ad agencies in the world, both on staff and as a freelancer. They include multicultural shops … Continue reading “The Reel Black List: Kevin Miles, Storyteller”

Advertising trailblazer Barbara Gardner Proctor passes

2+ Proctor opened very first African-American owned ad agency Barbara Gardner Proctor’s story is what American dreams are made of. Born in 1933 in Black Mountain, North Carolina, to a single mother, Bernice Gardner, and raised by a grandmother and an uncle in extreme poverty with no electricity or running water, Proctor would eventually rise … Continue reading “Advertising trailblazer Barbara Gardner Proctor passes”

We Are Unlimited no longer a “dedicated” McD’s agency

3+ Many of us have been there – it’s called the talk. “I think we should see other people.” According to AgencySpy, that conversation happened between McDonald’s and AOR We Are Unlimited. However, it seems like it was planned. The agency which was formed by Omnicom in 2017 after DDB bested Leo Burnett in a … Continue reading “We Are Unlimited no longer a “dedicated” McD’s agency”

McDonald’s believes a big day deserves a big breakfast

4+ Triple Breakfast Stack is burger giant’s first real breakfast news since 2013 McDonald’s has announced it has really big breakfast. Like really big. Really, really big. Arriving on November 1, the world will meet (and hopefully eat) McDonald’s new Triple Breakfast Stacks. It’s described as a sandwich that “doubles down on some of customers’ … Continue reading “McDonald’s believes a big day deserves a big breakfast”

McDonald’s moves McCafé project to TBWA\Chiat\Day

2+ That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”

New creative to get your week going — 04.30.18

3+ For your viewing pleasure, here’s a collection of inspiring spots and trailers that got Reel Chicago’s attention.   McDonald’s Agency: Burrell Communications Nothing really spectacular happens in this new breakfast spot for the fast food giant’s Sausage, Egg and Cheese McGriddles, but it just leaves you with a warm feeling as son hustles to … Continue reading “New creative to get your week going — 04.30.18”

The Reel Black List: Jeff Morrow, Vocal Music Producer

9+ Jeff Morrow is an accomplished singer, vocal producer, voice-over artist, arranger, voice coach and contractor. He is currently the vocal producer for the hit Fox TV show Empire. This past summer he worked as the vocal contractor and toured with Aretha Franklin. He has worked with Stevie Wonder, R. Kelly, Janelle Monae, Michael Bolton, … Continue reading “The Reel Black List: Jeff Morrow, Vocal Music Producer”

The Reel Black List: Steve Conner, CEO

5+ Steve Conner is noted for producing global, viral success stories with his branding and entertainment technique. He is also an Emmy-nominated writer/film director/DP and an award winning product designer. Steve pioneered his way of working at his branding/ production company in NYC – STEVE/STORM FILMS. The most notable success story was the global phenomenon … Continue reading “The Reel Black List: Steve Conner, CEO”

The Reel Black List: Qadree Holmes, Visionary EP

11+ Qadree Holmes has successfully risen from intern to production assistant to producer and, finally, to the Founder / Executive Producer of Quriosity Productions. While line producing, he recognized a significant shift in the market — clients and agencies were seeking integrated creative talent options to represent the different social channels now available. Conversely, they … Continue reading “The Reel Black List: Qadree Holmes, Visionary EP”

The Reel Black List: Nathalynne McGinnis, Producer

9+ Nathalynne McGinnis’ positive attitude and deep experience make her a joy to work with, and she is well respected in the industry. She is currently a freelance senior business affairs manager at Ogilvy/Chicago, but maintains her love of producing. Nathalynne began her career in the general advertising world at FCB/Chicago. She rose through the … Continue reading “The Reel Black List: Nathalynne McGinnis, Producer”

The Reel Black List: Jim Glover, Creative Director/Writer

8+ Jim Glover has worked for general market and black agencies and his work has always been on the cutting edge, which many believe is why he has won so many accolades in the biz. Jim has had commercials on the Super Bowl, introduced McDonald’s breakfast to America, and convinced conservative Dockers that their khakis … Continue reading “The Reel Black List: Jim Glover, Creative Director/Writer”

The Reel Black List: Aubrey Walker, Advertising Guru

8+ Aubrey Walker is a 15-year Creative originally from Milwaukee, WI. Aubrey has worked for such agencies as Burrell, Carol H. Williams, MKTG, GMR, Globalhue and The True Agency. His accounts have ranged from Nike, Gatorade to Jeep and Bombay Sapphire. Currently, Aubrey is the CCO of his newly formed started shop called, TEACHERS NEVER … Continue reading “The Reel Black List: Aubrey Walker, Advertising Guru”

The Reel Black List: Lewis Williams, Creative Leader

11+ “There is no better story than life itself.” Lewis is a passionate, award winning creative leader and storyteller with extensive experience in total, ethnic and multicultural marketing. As a thinker across all platforms, digital and traditional, he thrives for both breakthrough and effective solutions. During his career he has created work for major brands … Continue reading “The Reel Black List: Lewis Williams, Creative Leader”

Chrissy Teigen leads new McD’s dollar menu campaign

8+ Reel Chicago is loving the new McDonald’s work. Chrissy Teigen toplines a hilarious new national introduction of McDonald’s new $1 $2 $3 Menu led by AOR We Are Unlimited in close partnership with retail agency The Marketing Store, PR agency Golin, packaging and logo agency Boxer and multicultural agencies Burrell, Alma and IW Agency. … Continue reading “Chrissy Teigen leads new McD’s dollar menu campaign”

2017 Year in Review

10+ It seems like 2017 began with the February passing of Ruth Ratny, the founder of Reel Chicago. The film, music, advertising and production communities honored her memory with remarkable passion, the whole time continuing to demonstrate the dedication, creativity, and support that made her so proud of the city. The ensuing months were full … Continue reading “2017 Year in Review”

Best of “Reel Ad of the Week”

10+ In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people who get it done. When Reel Chicago expanded to cover agencies in LA, so did the content of RAW. In no particular order, here are … Continue reading “Best of “Reel Ad of the Week””

Fay Ferguson, Urban Grind, The Avengers, Apple

6+ CAF honors Burrell’s Fay Ferguson Burrell Communications tweeted that The Chicago Advertising Federation (CAF) named agency Co-CEO, Fay Ferguson, as the 2017 Silver Medal Award winner. Ferguson is the 22nd professional to receive the prestigious award. Nominated for her outstanding service in the advertising industry both locally and abroad, Fay is among an elite … Continue reading “Fay Ferguson, Urban Grind, The Avengers, Apple”

OKRP, Robin Stevens, WGA-E, Ron Smith in the news

5+ OKRP Juices up Lots of OKRP-in-Cincinnati Chicago news these days (70’s babies will understand what I did there). In addition to their great new Chili’s work, O’Keefe Reinhard & Paul has acquired Chicago-based, award-winning Juice Interactive, a digital marketing agency with a roster that includes MillerCoors and SAP Hybris. The move follows the boutique … Continue reading “OKRP, Robin Stevens, WGA-E, Ron Smith in the news”

Grandma gets a life in new McD’s spots

6+ We are Unlimited has released a batch of fun new work that, according to a spokeswoman, contains 30 pieces of original content from the agency. And they are perfect for those who have been calling for McDonalds to use buttermilk in their Crispy Chicken Tenders. Or just happen to have a Grandma fetish. Let’s … Continue reading “Grandma gets a life in new McD’s spots”