System1 has released early findings from its Test Your Ad Competitive Edge platform, Super Bowl commercials are resonating most strongly with U.S. audiences, and show the greatest potential for long-term brand
With more than 120 million viewers expected to tune in to the Super Bowl on February 8, Robert Kraft’s Blue Square Alliance Against Hate is once again using sports’ biggest
Garage Beer is going full Philly for Super Bowl LX, tapping hometown heroes Jason Kelce and Beau Allen for a local-market spot that leans hard into tradition, loyalty, and… manure.
Artlist is bringing a radically different kind of flex to the Big Game this year. The Tel Aviv–based video creation platform is debuting its first-ever Super Bowl commercial. Instead of
With just one week remaining before Super Bowl LX, brands are officially in game mode, rolling out their biggest creative swings ahead of the NFL’s most-watched night. Among the early
Anheuser-Busch is returning to the Super Bowl in a big way, unveiling a trio of new commercials from Michelob ULTRA, Budweiser, and Bud Light during the broadcast of Super Bowl
Michelob ULTRA is setting the stage for its Super Bowl LX presence with a teaser that connects two of the biggest moments in global sports: the Super Bowl and the
The 2026 Super Bowl will air on NBC and Peacock on February 8, with advertisers paying approximately $8 million for a 30-second spot, up from roughly $7 million last year.
In what could mark one of the most seismic shifts in advertising’s modern era, Omnicom Group is reportedly planning to retire its storied agency brand DDB Worldwide following the completion
The 72nd Cannes Lions International Festival of Creativity kicked off in full force today, unveiling its first wave of Grands Prix winners across five major categories: Audio & Radio, Health
Harbor has welcomed well-known colorist Paul Yacono to its team as a Senior Colorist, further strengthening its reputation for creative excellence in post-production. Yacono, a seasoned professional with decades of
February is advertising’s biggest month, thanks to the Super Bowl spotlight, and this year’s ads lineup didn’t disappoint. From NFL’s empowering “Somebody” and its Flag Football showcase to Lay’s charming
Super Bowl LIX once again proved to be a massive night for both sports and advertising, delivering an unmatched opportunity for brands to reach the largest television audience of the
Reel 360 News’ Reel Black List is more than just a month-long celebration—it’s a commitment to recognizing the impact of Black professionals in advertising, film, TV, music, radio, and media every
The Philadelphia Eagles may have put a collective beatdown on the Kansas City Chiefs to the tune of 40 – 22. And let’s be real, the score should be 40-6
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could
Patricia Beckmann Wells’ Mombomb, Part 1, a modern AI-driven fairytale, has been officially selected for the 31st Slamdance Film Festival in the Shorts Episodes category. Created using over a dozen
For those of you out there wishing and hoping that legendary soccer star David Beckham had a twin, this might be your lucky day. Beckham takes the spotlight in Stella
Oh, yes, yes, mmm YES! Hellmann’s is bringing a dose of nostalgia to Super Bowl LIX with When Sally Met Hellmann’s, a commercial that reunites Meg Ryan and Billy Crystal
