2024 in Review: From Hawk Tuah to Trump
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
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If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Levi’s has announced an exciting new global campaign featuring superstar Beyoncé, titled Reiimagine. The campaign draws on both Levi’s rich heritage and Beyoncé’s cultural influence, merging classic styles with a
Deion “Coach Prime” Sanders was drafted by and played for The Atlanta Falcons from 1989 – 1993. He also retired as a Baltimore Raven after the 2004 season. As Eagles
Juniper Networks, a leading innovator in networking technology, has announced the launch of its new brand campaign and platform, “The Now Way To Network,” featuring acclaimed actress Christina Hendricks. This
As the 2024 Cannes Lions International Festival of Creativity approaches, the anticipation within the advertising and creative industries is palpable. This year promises to be especially exhilarating, with an unprecedented
If you stick around long enough, you’ll see things come full circle. That’s exactly what’s happening with Gatorade, the world’s leading sports drink. I worked on the brand from 1998
Just like Jack Box, hip hop artist Ice Cube is a West Coast legend, exuding a cultural presence and consumer appeal that perfectly complements the lively, late-night atmosphere we all
Yesterday, the Indiana Fever’s Caitlin Clark made her highly anticipated debut on the newly designed floor at Gainbridge Fieldhouse. While it was a loss and Clark only scored 9 points,
Caitlin Clark, the Indiana Fever rookie, is already making waves in the marketing world with deals from Gatorade, State Farm, and Nike. As she prepares for her WNBA debut, Gatorade
DIRECTV’s latest campaign extension, “Bird Ballparks,” is an imaginative collaboration with legendary pitcher Randy Johnson and offers a fun and unexpected twist on the brand’s ongoing “For The Birds” campaign,
DIRECTV is making a splash with its latest campaign titled “For The Birds,” showcasing the innovative DIRECTV Gemini device and featuring two disgruntled pigeon spokebirds voiced by Golden Globe-winning actors
Professor Adrian Bejan presents an argument based on the physics of neural signal processing. He hypothesizes that, over time, the rate at which we process visual information slows down, making
Chris Beresford-Hill, formerly the President of North American Advertising at Ogilvy, is set to make a notable return to Omnicom’s BBDO, where he will assume the role of Chief Creative
We all have those projects that we plan to do and, months or a year later, we still are planning to do them. Now, BEHR Paint has initiated the “BEHR
Mother in New York has made an exciting announcement as it welcomes seven new individuals to its creative department for the year 2023. This expansion includes the appointment of Gustavo
Halloween is creeping up on us once again, and like clockwork, brands are jumping on the spine-chilling bandwagon with their marketing campaigns, products, and stunts, ranging from endearing to interactive
There are some agencies and brands who talk a good game about being progressive in their approach to branding. But the creative work never quite gets there. Then there are
Are you ready for a spooktacular Halloween season? Jack in the Box certainly is, and they’ve cooked up some spine-tingling surprises to make this October a frightfully delicious month. Jack
In a significant leadership transition in the advertising industry, Nancy Reyes, the CEO of TBWA\Chiat\Day New York, is set to join BBDO as its Americas CEO. According to AdAge, Reyes
Red Baron pizza has introduced an exciting new campaign titled “The Showdown: Fully Loaded,” highlighting their latest innovation, the Fully Loaded Hand-Tossed Style Pizza. This campaign takes consumers on a
