Gold Bond: Cut+Run’s Grover does not drop the “ball”

Let’s just say this new Gold Bond spot could not have been done without balls on at least one of the creative’s parts. “Schweaty” ones to be exact. The leading skincare brand recently debuted an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s … Continue reading “Gold Bond: Cut+Run’s Grover does not drop the “ball””

Cannes Lions: Trophies made from Parley Plastic

Cannes Lions has announced a partnership with Parley for the Oceans to create the Sustainable Development Goals Lions trophies from Parley Ocean Plastic. The trophy spotlights the necessity of creative collaboration and eco-innovation, essential to overcome the current threats facing our planet. Parley for the Oceans addresses major threats to our oceans, the most important … Continue reading “Cannes Lions: Trophies made from Parley Plastic”

Mojo Supermarket: Mel Senecal is Director of Integrated Production

Top independent agency Mojo Supermarket has hired award-winning production veteran Mel Senecal as its director of integrated production, a new position at the agency. Mel is joining Mojo following a 10-year tenure at McCann where she served as VP executive producer leading all productions at m: united/McCann and overseeing productions for global markets. At McCann, Mel led … Continue reading “Mojo Supermarket: Mel Senecal is Director of Integrated Production”

Cortez Brothers: Director Doug Cox joins roster

The Cortez Brothers, Inc., the multicultural, woman-owned production company based here, has announced the addition of unique talent to its roster that expands the company’s capabilities and creative resources.  Joining is Director Doug Cox, who comes on board for representation in the US outside of the San Francisco market, where he continues to direct and … Continue reading “Cortez Brothers: Director Doug Cox joins roster”

RE:Store: campaign for Black businesses hurt by COVID

A year in the making following the devastating effects of the pandemic on local businesses nationwide, Los Angeles-based RE:Store–a brand-new platform created to connect Black-owned companies with free advertising support–has launched its first commercial campaign produced through the program. The initiative was co-launched by Steve Gandolfi, founder of Cut+Run, and features top-tier directorial and editorial talent. In … Continue reading “RE:Store: campaign for Black businesses hurt by COVID”

Outdoor Installation highlights racial injustice

This summer, Weisman Art Museum presents a new public art installation, Just Yesterday. The 60-foot wraparound mural will be on prominent display over the summer along the exterior façade of the museum at the University of Minnesota Twin Cities campus. The Weisman installation launched May 17th and will be on view until October 1, 2021. … Continue reading “Outdoor Installation highlights racial injustice”

AICP releases Best Practices for BIPOC productions

AICP’s Equity & Inclusion Committee has released a set of Best Practices for Engagement aimed at helping ad agencies and brands address barriers in how they bid and award production and post production assignments. Assembled by an E&I subcommittee headed by Sophie Gold, Founder and Executive Producer of ELEANOR, the Best Practices were derived  in consultation … Continue reading “AICP releases Best Practices for BIPOC productions”

Friends play never-ending ‘Best of…’ on PS Plus Spot

In adam&eveDDB’s new bomb spot for PlayStation Plus, Sony brings to life the endless challenges you experience when playing online with friends.   The spot was directed by The Mob’s Paul W. S. Anderson (Mortal Kombat ’95, Resident Evil), who recently directed the feature movie based on the popular video game Monster Hunter.  We follow two … Continue reading “Friends play never-ending ‘Best of…’ on PS Plus Spot”

Uber donates 10 million rides for vaccine shots

According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Americans get to their vaccine appointments. Titled “Vaccinate the Block,” the campaign developed by R/GA is asking the public to help Uber’s efforts to drive people across America to their vaccine appointments. … Continue reading “Uber donates 10 million rides for vaccine shots”

Makiné joins multicultural agency vaccine coalition

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which aims to increase the rate of vaccinations for Los Angeles’s hardest-hit communities, including Latino, African American, and Asian American and Pacific Islander (AAPI) populations. Commissioned … Continue reading “Makiné joins multicultural agency vaccine coalition”

AICP announces roster for 2021 Awards Committee

Our friends at AICP have announced the lineup for the 2021 AICP Awards Committee, the far-reaching group of industry veterans and experts tasked with promoting and marketing the 2021 AICP Awards, which comprises the AICP Show, the AICP Post Awards and the AICP Next Awards. In addition to releasing the Awards Committee roster, Ali Brown … Continue reading “AICP announces roster for 2021 Awards Committee”

Camera Eats First bites dust when it comes to Popeyes

Heard of Camera Eats First? It’s a phrase used to describe the popular social media trend of taking a photo of your food before taking a bite, so you can post your beautiful Instagram-worthy meal on social media for everyone to see. In fact, the hashtag #CameraEatsFirst has over 284,000 posts on Instagram alone. But Popeyes … Continue reading “Camera Eats First bites dust when it comes to Popeyes”

Translation, LLC wins Grandy for Beats By Dre

The Andy Awards announced their winners on April 12 and Translation, LLC, McCann and McCann Health were the big winners. New York-based Translation won the Grandy for Idea for the 2:00 minute spot “You Love Me” for Beats By Dre. Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan and narrated by Tobe Nwigwe, … Continue reading “Translation, LLC wins Grandy for Beats By Dre”

Forget 4.20. Lexus wants you to know 4.6 and be afraid

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Wrong. Really wrong. And now, Lexus and agency Team One, are out to prove them wrong. April is national Distracted … Continue reading “Forget 4.20. Lexus wants you to know 4.6 and be afraid”

Groove Guild signs Frans Mernick

Full-service music agency Groove Guild is expanding its talent roster, signing multi-platinum-selling producer and artist Frans Mernick for exclusive commercial representation. With a diverse background spanning work as a producer, songwriter, engineer, mixer and multi-instrumentalist, Mernick has been the driving force behind a slew of culture-defining tracks and EPs, partnering with top artists including Mark … Continue reading “Groove Guild signs Frans Mernick”

REEL WOMEN: Elephant Group VP Erica Riccobono

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Erica Riccobono joined Elephant in 2016 … Continue reading “REEL WOMEN: Elephant Group VP Erica Riccobono”

Ranking the DCEU movies

Right now we are less than 24 hours away from the premiere of Zack Snyder’s Justice League on HBO Max. While it is sitting at a comfortable 77% (at the time of this writing) on Rotten Tomatoes (far higher than the 40% 2017’s “Josstice League” received) we thought it would be time to rank the … Continue reading “Ranking the DCEU movies”

Lily is back for March Madness for AT&T

AT&T’s MVP Lily is bringing her marquee charm to a suite of new March Madness-themed spots set to air throughout the tournament, with the first to air starting this weekend during Selection Sunday on CBS.  Just like a coach or an analyst breaks down the game, Lily is great at breaking down our products and … Continue reading “Lily is back for March Madness for AT&T”

Mercenary at Midnight tops Amazon

Writer Nicholas Ryan Howard’s Mercenary at Midnight –  A Collection of Gutsy Verse was released on Valentine’s Day and has skyrocketed to the Amazon #1 Best Seller spots in American Poetry, Love and Erotic Poetry, and Poetry About Love free charts for Kindle. It currently holds steady in top rankings in all three categories. Crafted in the … Continue reading “Mercenary at Midnight tops Amazon”