Kia gets aspirational in “tough” Super Bowl spot

2+ What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”

Kia releases Super Bowl teaser for 2021 Seltos SUV

1+ Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”

Hold da ketchup! Nike shows Chicago some love

3+ Chicago hasn’t gotten a whole lot of commercial love from the swoosh since a certain bald balla owned the basketball courts for a couple of decades. So it’s nice to see Nike focusing attention on the windy city again even if it’s for hot dogs. But it’s a Chicago dog, the best kind of … Continue reading “Hold da ketchup! Nike shows Chicago some love”

Russo Bros direct Bo Jackson in Nissan’s Heisman House

3+ Hilarious. The 2019 Nissan Heisman House campaign is underway as part of Nissan’s now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season’s Nissan Heisman House campaign, created by TBWA\Chiat\Day Los Angeles, features nine Heisman Trophy winners in a series of TV spots … Continue reading “Russo Bros direct Bo Jackson in Nissan’s Heisman House”

Kia Stinger GTS runs with wild horses in west Texas

2+ I don’t remember much about Super Bowl LIII, The Eagles weren’t playing and some team from New England won again, but I do remember the fab Kia spot from El Segundo’s David&Goliath. As a refresher, the story was about the largely unknown West Georgia town—West Point. The spot highlighted the builders and families of … Continue reading “Kia Stinger GTS runs with wild horses in west Texas”

Wendy’s new sandwiches are anything but basic

2+ Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director … Continue reading “Wendy’s new sandwiches are anything but basic”

Mazda campaign urges drivers to “feel alive”

2+ Mazda North American Operations solidifies its path to premium, debuting the next phase of its brand campaign, “Feel Alive.” Aiming to evoke feelings of wonder and inspiration, the new spot titled, “Dream Bigger,” will officially launch the all-new 2019 Mazda3, the brand’s next generation product. Dream Bigger” was conceived by Mazda North American Operations … Continue reading “Mazda campaign urges drivers to “feel alive””

Walmart brings holiday magic home

4+ Walmart sets the tone for a truly magical holiday season as a lone teddy bear finds its forever home This one is for my beautiful, precocious, and strong-willed little niece Joni Marie who turns 1 today! This Cossette Agency first project for Walmart has managed to clear the shelves of this mischievous little Gund … Continue reading “Walmart brings holiday magic home”