Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the spirit … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””
Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are talking … Continue reading “You can’t stop this new Nike spot with over 80m views”
Lay’s is on a mission to find and celebrate people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!) To spread … Continue reading “Lay’s, David&Goliath look for some joygivers”
It’s always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company – especially now when car sales, like everything else is flat. But that is what Kia and creative agency partner, David&Goliath have done in this Reel Ad … Continue reading “Kia’s ‘Accelerate the Good Program’ to donate $1m to homeless youth”
Only 2% of popular music is produced by women. Two percent. That’s terrible. RadicalMedia’s director Mollie Mills teamed with TBWA\Chiat\Day LA to create Underdog, a promo spot for The Grammys. This video highlights an all female choir performing Underdog by Alicia Keys. The choir is made up of women of all ages, colors and body types. … Continue reading “RadicalMedia’s Mills directs Grammys promo ‘Underdog’”
What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the Reel … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”
Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no more … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”
Chicago hasn’t gotten a whole lot of commercial love from the swoosh since a certain bald balla owned the basketball courts for a couple of decades. So it’s nice to see Nike focusing attention on the windy city again even if it’s for hot dogs. But it’s a Chicago dog, the best kind of hotdog … Continue reading “Hold da ketchup! Nike shows Chicago some love”
Hilarious. The 2019 Nissan Heisman House campaign is underway as part of Nissan’s now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season’s Nissan Heisman House campaign, created by TBWA\Chiat\Day Los Angeles, features nine Heisman Trophy winners in a series of TV spots airing … Continue reading “Russo Bros direct Bo Jackson in Nissan’s Heisman House”
I don’t remember much about Super Bowl LIII, The Eagles weren’t playing and some team from New England won again, but I do remember the fab Kia spot from El Segundo’s David&Goliath. As a refresher, the story was about the largely unknown West Georgia town—West Point. The spot highlighted the builders and families of Kia’s … Continue reading “Kia Stinger GTS runs with wild horses in west Texas”
Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director Harold … Continue reading “Wendy’s new sandwiches are anything but basic”
Mazda North American Operations solidifies its path to premium, debuting the next phase of its brand campaign, “Feel Alive.” Aiming to evoke feelings of wonder and inspiration, the new spot titled, “Dream Bigger,” will officially launch the all-new 2019 Mazda3, the brand’s next generation product. Dream Bigger” was conceived by Mazda North American Operations and … Continue reading “Mazda campaign urges drivers to “feel alive””
Walmart sets the tone for a truly magical holiday season as a lone teddy bear finds its forever home This one is for my beautiful, precocious, and strong-willed little niece Joni Marie who turns 1 today! This Cossette Agency first project for Walmart has managed to clear the shelves of this mischievous little Gund Brown … Continue reading “Walmart brings holiday magic home”
