Mark Mulhern named CEO of We Are Unlimited

Versatile agency leader Mark Mulhern will take over as Chief Executive Officer at We Are Unlimited, the full-service Michigan Ave. shop dedicated to McDonald’s U.S. advertising and marketing efforts, on January 8. He will replace current CEO Brian Nienhaus, who will move into a new role within OMC that will be announced later. Since launching … Continue reading “Mark Mulhern named CEO of We Are Unlimited”

Selikow leaves Burnett for DDB

DDB Chicago announced today that the agency had lured away 14-year Burnett veteran Colin Selikow to serve as Executive Creative Director on the Miller Lite and Mars Wrigley Confectionery accounts. Selikow rose to creative lead on both Samsung Mobile and United Healthcare. His team’s award-winning film entitled “Ostrich” recently earned seven Cannes Lions. “When I … Continue reading “Selikow leaves Burnett for DDB”

Order the Sancerre & Other Advice

ADitudes is a new regular column by individuals who work in Chicago’s advertising community. It can take the form of anything that the author wishes to share, be it inspiration, humor, rant or what have you. For our inaugural installment, a touch of wisdom for fledgeling producers from VSA Partners Executive Director of Production, Ashley … Continue reading “Order the Sancerre & Other Advice”

Ogilvy Chicago wins 17 Clios

Monday, The Clio Awards, which were recently acquired by Evolution Media, announced their 2017 Gold, Silver and Bronze winners. The 58-year-old awards celebrate high achievement in advertising and recognize the work, the agencies that push boundaries across advertising, sports, fashion, music, entertainment, and health care. As it did in the recent 2017 Cannes Show, Ogilvy … Continue reading “Ogilvy Chicago wins 17 Clios”

New hires at DDB, FCB and We Are Unlimited

On Friday, McDonald’s AOR We Are Unlimited announced that former FCB Chicago SVP/ECD, Max Geraldo had been tapped to serve as Executive Creative Director. Joining him is Bruno Guimaraes, who left DigitasLBI Chicago to serve as Creative Director.

Both creatives will report to the agency’s Chief Creative Officer Toygar Bazarkaya. These are Bazarkaya’s first hires since joining the agency two months ago, and builds out the creative leadership team.

Geraldo has over 50 Cannes Lions to his credit including the Mobile Grand Prix.

SKIL and SKILSAW hire Escape Pod as AOR

Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.

The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.

Burnett’s “Van Gogh Bnb” wins Grand Prix at Cannes

(Cannes, France — 23 June 2117) It’s as if the advertising gods were sticking their collective tongues out at Publicis-Groupe’s President-CEO, Arthur Sadoun, as Burnett won the Grand Prix in Creative Effectiveness at Cannes this year.

Van Gogh Bnb, which Burnett created for The Art Institute of Chicago, displayed immense impact, increasing the museum’s attendance by 133,000 and generating $2 million in revenue, all with just a $500,000 investment.

“Creative effectiveness is about impact,” said jury president Jonathan Mildenhall, CMO of Airbnb in Adweek.

Chicago shops win Gold, Silver and Bronze Lions

(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.

The journey to “Advertising Woman of the Year”

No doubt, Laurel Flatt earned the “Advertising Woman of the Year” title that the Chicago Advertising Federation bestowed upon her last week.

Since becoming president of Chicago’s McGarryBowen two years ago, she has helped the mid-sized agency get a spot on the Chicago Tribune’s “Best Places to Work” list and receive recognition as Advertising Age’s “Comeback Agency of the Year.”

Flatt credits many people for the success.

Swinard new head honcho for Burnett North America

New chief executive of Leo Burnett North America is Andrew Swinand, a former media agency executive and Starcom MediaVest Group, who was hired to help strengthen the agency after it lost McDonald’s to Omnicom last year.

Swinand will report to Publicis North America CEO Andrew Bruce and work closely with Judy John, COO Leo Burnett North America, CCO, Mark Tutssel and Rich Stoddart, who was named Leo Burnett global CEO nearly a year ago.